Marketing Manager (Position located in Singapore)

Please submit your resume in English.

To learn more about our team and office culture in Singapore, Singapore, visit the following links. 
Careers Page: https://www.knowbe4.com/careers/locations/singapore
Glassdoor: https://www.glassdoor.com/Location/KnowBe4-Singapore-Location-EI_IE969384.0,7_IL.8,17_IC3235921.htm

The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.

• →Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
• →Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition
• →Manage the set up of all lead generation campaigns.
• →Create and send email campaigns with calls to action, in compliance with applicable data protection laws
• → Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
• →Drive strategy and planning through the analysis of historic performance, past engagement and  interactions , understanding KPIs and implementing best practices
• →Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses
• →Measure campaign results and optimize the lead nurture tracks to increase conversions 
• →Measure and optimize our lead generation marketing using dashboards, CRM and marketing analytics reports
• →Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
• →Craft landing pages and lead generation forms for our content to distribute through relevant programs.
• →Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
• →Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
• →Stay up to date with the latest trends and changes with SEO and major search engines
• →Support management and setup of all paid search campaigns (PPC)
• →Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
• →Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
• →Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
• →Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
• →Manage all administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists in a timely manner.

• MA or Degree in Marketing or business-related subjects
• CIM Certification/Diploma (not essential but an asset)
• Competence in using digital marketing tools
• A willingness to learn new methods and technology
• Minimum 3 years in marketing management experience
• Experience with Google Workspace
• Prior experience with marketing automation systems such as HubSpot or similar
• Prior experience with Salesforce or other CRM software a plus.
• Infectious positive, can-do attitude
• Strong verbal and written communications
• Excellent time management and organization skills

No recruitment agencies, please.