Senior Director, Adult Consumer Group Portfolio & Marketing Strategy

Just imagine transforming how adults around the world experience the LEGO® brand through a new generation of global marketing and innovative portfolio. Then make it real.

As our Senior Director, Adult Consumer Group Portfolio & Marketing Strategy, you'll define and deliver the global marketing and portfolio strategy for the adult audience, helping shape the next chapter of growth for one of the LEGO Group’s most exciting businesses. You will define the portfolio strategy and innovation roadmap, focusing on key opportunity spaces.  Likewise, you'll set the strategic direction for audience marketing, build alignment behind that vision, guide marketing investment decisions, and raise the standard of through-the-line marketing across the organisation. Working closely with Markets, Channels and senior cross-functional leaders, you'll help translate consumer insight, business ambition and brand opportunity into meaningful growth.

• Developed and implemented global marketing strategies that delivered measurable business growth.
• Built and strengthened global brands, increasing consumer relevance, brand equity, and long-term commercial performance.
• Led large-scale global brand campaigns across media and digital channels with significant commercial impact.
• Drove product innovation initiatives, partnering across functions to develop and launch new products, experiences, or consumer propositions.
• Held senior marketing leadership responsibility within a globally recognised consumer or lifestyle brand.
• Led, developed, and inspired high-performing marketing teams, building organizational capability and delivering results through others.
• Influenced senior business leaders to adopt new marketing strategies, operating models, or campaign approaches across multiple markets.
• Directed marketing investment planning and budget allocation in support of long-term growth objectives.
• Established and managed strategic external partnerships that strengthened brand relevance, consumer reach, or commercial performance.

• Delivered marketing strategy or execution at regional or local market level within a global organisation.
• Improved marketing planning processes, performance reporting or end-to-end ways of working.
• Presented and secured support for go-to-market recommendations with markets, channels or customers.
• Led marketing organisations through significant shifts in campaign planning and execution.

• A clear strategic vision for the future of adult audience marketing.
• New approaches to campaign development and execution across the adult business.
• Stronger connections between audience strategy, channel strategy and market implementation.
• Higher standards of marketing effectiveness and excellence.
• Improved planning, performance management and business processes.
• A platform for continued growth of the adult audience globally.

If you've worked in a role where you helped shape the future of a globally recognised consumer brand, you'll feel at home here. We're looking for someone who combines strategic business thinking with proven marketing leadership and a track record of elevating how brands connect with consumers. What matters most is your ability to create lasting change through vision, influence and execution.

The Adults business is one of the fastest-growing areas of the LEGO Group. We work closely across functions, bringing together commercial thinking, creativity and collaboration to unlock new opportunities. The team thrives on curiosity, learning and exploring new possibilities. We value different perspectives and encourage thoughtful risk-taking when pursuing ambitious goals. Together, we challenge existing approaches, build trust through partnership and continuously raise the bar for what great marketing can achieve.

Success means becoming the strategic force behind a new era of adult marketing at the LEGO Group. Within your first year, you'll establish a compelling vision for how we engage adult audiences and begin reshaping Communications and Go-to-Market thinking and execution across the business. Looking ahead, you'll help embed new approaches to marketing, support strategic portfolio expansion and work closely with Markets, Channels and senior leadership to drive sustained growth and stronger business performance.

Subject to IPE evluation result by Global Rewards.
• Evaluated based on business size, complexity, team size and etc.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: