Sales Lead - USA & Canada

lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.

Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.

We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.

And we’re just getting started.

We are looking for a hands-on US Sales Team Lead to elevate our NAM sales motion to the next level.

The US is already our #2 market (~30% of revenue), and we want to make it #1.

But we’re not looking for a corporate “director.”

We want a builder, operator, and coach.

Your mission:

• Improve outbound execution

• Increase pipeline quality

• Raise performance standards

• Develop AEs into killers

You will directly manage a squad of AEs and work closely with Product, RevOps, and Growth

This is not a strategy-only role.

This is execution + coaching + systems.

• Join discovery calls weekly

• Review SPICED notes

• Help structure closing plans

• Push back on weak qualifications

• Improve multi-threading and champion building

If a deal is above $20K ARR → you’re in.

• Improve messaging

• Improve targeting

• Enforce pipeline coverage (4x minimum)

• Make AEs accountable for self-sourcing

• Raise activity quality (not just volume)

We don’t want a manager watching dashboards.

We want someone fixing execution.

• Weekly deal reviews

• Call feedback

• Real qualification discipline

• No “happy ears”

• Clear exit criteria per stage

If a rep says “it looks good” you ask:

• Where’s the economic buyer?

• What’s the timeline?

• What happens if they do nothing?

• Set clear standards

• Hold reps accountable

• Build competitiveness

• Create intensity without toxicity

• Raise quotas over time

We want a high-performance culture, not comfort.

• Win rate improvement (clear + measurable)

• Stronger outbound contribution

• 4x+ pipeline coverage consistently

• Higher average deal size

• AEs consistently hitting quota

• Clean HubSpot hygiene

• 6–10 years in B2B SaaS sales

• 1year + as first-line manager OR elite AE ready to step up with outside management experience

• Proven overperformance (President’s Club type)

• Experience managing ACVs $10K–$100K+

• Strong deal inspection discipline

• Comfortable being direct and demanding

• CRM-native (HubSpot or Salesforce)

• Obsessed with performance

• AI enthousiast

Bonus:

• SalesTech / Sales Engagement background

• Experience managing both inbound & outbound

• Familiar with structured qualification frameworks

• Corporate director who only does strategy

• Manager who avoids confrontation

• “Good vibes only” leader

• Someone uncomfortable being in the weeds

• High standards

• AI-first sales org

• Product-led + sales-led hybrid motion

• Massive growth ambition

• Real ownership

1. Talent screen with Victoire

2. Deep dive with Yann VP of Sales (deal inspection simulation)

3. Business case

4. CEO interview

5. References