Social Media Operations (Chinese Speaker)

ES·Barcelonamid

MarketingSocial Media

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Quick Summary

Key Responsibilities

Lead content strategy and growth planning for social media accounts (Facebook, Instagram, TikTok, YouTube, Telegram, etc.) in overseas markets, with a primary focus on Brazil and Mexico.

Requirements Summary

Bachelor's degree or above, preferably in Marketing, Media, Advertising, Content Creation, or related fields.

Technical Tools

MarketingSocial Media

About the Role

~1 min read

Lead content strategy and growth planning for social media accounts (Facebook, Instagram, TikTok, YouTube, Telegram, etc.) in overseas markets, with a primary focus on Brazil and Mexico. Develop high-quality official social media pages and matrix accounts.
Demonstrate the ability to grow accounts from scratch, including establishing brand tone, content matrix, and fan communities, while rapidly achieving user growth.
Conduct in-depth research on local user culture, trending topics, memes, and entertainment trends in overseas markets to produce highly engaging and interactive content.
Plan and execute topic challenges, online campaigns, and community interactions to enhance fan loyalty and conversion.
Analyze content performance data and user behavior to continuously optimize content and operational strategies.

Requirements

~1 min read

Bachelor's degree or above, preferably in Marketing, Media, Advertising, Content Creation, or related fields.
At least 3 years of experience in media operations or content strategy/management within the iGaming industry.
Familiar with overseas social media platform mechanics and user growth strategies, with the ability to adapt content across different cultures.
Fluent in Chinese and basic English.