Manager, Product Marketing-Air Conditioning Technologies

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.  At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

THE OPPORTUNITY

In collaboration with the Marketing Leader, develops go‑to‑market strategy and execution plan and product messaging for assigned HVAC categories.

• →Develops product messaging and positioning based on guidance from senior leaders and Product Management.
• →Translates technical features and regulatory requirements into customer‑facing content.
• →Creates persona‑based messaging for contractors, distributors, reps, and engineers.
• →Maintains product messaging documents and updates them as market conditions evolve.

• Supports cross‑functional NPI planning and execution.
• Builds launch materials such as sales tools, competitive comparisons, and channel content.
• Coordinates with Sales, Channel Marketing, and Training to ensure readiness.
• Tracks basic launch metrics and reports performance.

• Conducts competitive research and maintains feature/benefit matrices and battlecards.
• Monitors regulatory changes and market trends.
• Gathers VOC and field feedback to support messaging updates.

• Creates sales enablement tools such as sell sheets, spec guides, calculators, and presentations.
• Supports contractor and distributor training initiatives.
• Ensures materials are accessible and optimized for field use.

• Guides lifecycle activities including product updates, transitions, and phase‑outs.
• Aligns messaging for regulatory or efficiency changes.
• Works with Supply Chain and Sales on availability communications.

• Tracks KPIs related to product adoption and sales performance.
• Leads deep analysis of sales and market data.
•  Drives continuous improvement across GTM execution.

• Leads and mentor junior team members or interns.
• Collaborates with Product Management, Sales, and Marketing teams.
• Influences cross‑functional partners through strong communication.

QUALIFICATIONS

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
• Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
• Proven track record leading NPI go-to-market programs and portfolio messaging.
• Ability to translate complex technical products into clear customer value propositions.
• Strong presentation, storytelling, and stakeholder leadership skills.
• Prior experience in a lead or supervisory capacity

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