Sr Manager Digital Marketing -Air Conditioning Technologies

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work, and create value.  At LG, you're encouraged to take a creative and individual approach to challenges, with a strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

• Own and evolve the company’s digital ecosystem, including websites, portals, marketing automation tools, email platforms, and social channels.
• Define and execute digital roadmaps supporting product launches, contractor enablement, distributor communications, and lead generation.
• Ensure digital platforms are optimized for UX, SEO, analytics, and conversion performance.
• Oversee agency and vendor relationships related to web development, digital media, and marketing technology.

• Lead internal and external communications strategy, ensuring consistent, clear, and compelling messaging across all channels.
• Develop and manage content strategy including product messaging, thought leadership, corporate communications, case studies, and technical storytelling.
• Partner with product, engineering, and regulatory teams to translate complex HVAC technologies into customer-facing narratives.
• Support internal communications related to product changes, initiatives, and strategic programs.

• Lead integrated digital marketing campaigns supporting sales growth, channel programs, and new product introductions.
• Collaborate with sales and channel marketing to create digital assets that support contractor and distributor engagement.
• Guide paid media, email, and social strategies to drive measurable pipeline and brand awareness outcomes.
• Ensure alignment between national marketing initiatives and regional execution.

• Enforce brand standards across all digital and communication materials.
• Establish KPIs and dashboards to track engagement, lead performance, content effectiveness, and ROI.
• Use data and insights to continuously refine messaging, channels, and campaign approaches.

• Manage and mentor a team of digital and communication professionals.
• Serve as a strategic partner to senior leadership, sales, and product teams.
• Influence stakeholders without direct authority to ensure alignment and execution excellence

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3-5+ years of progressive experience in digital marketing and communications, with leadership responsibility.
• Experience in HVAC, building technologies, manufacturing, or industrial B2B environments strongly preferred.
• Proven success leading digital platforms, integrated campaigns, and content strategies.
• Expertise in marketing automation, CRM integration, web CMS platforms, and analytics tools.
• Strong understanding of channel-driven go-to-market models (contractors, distributors, reps).

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