SEO Copywriter / Copy Specialist...

• →Write clear, on-brand copy for Lifetime products across Lifetime.com, retail partner sites, our product information system, the Lifetime blog, social media, and company publications, including the monthly Lifetime LINK newsletter.
• →Learn about each product by working with product managers and engineering and by reading customer reviews, so that every description is accurate and answers what shoppers want to know.
• →Help with the content of marketing campaigns alongside designers, product marketing, digital marketing, and brand manager, keeping our voice consistent across every channel.
• →Write other materials as needed, such as articles, blog posts, press releases, and video scripts, and review the copy in videos and design documents for the creative team.
• →Help schedule and coordinate creative meetings and handle approval requests for design documents.

• May use generative AI tools to research, outline, draft, and scale content, including product copy across large catalogs, but always applying your own judgment, fact-checking, and brand voice to everything AI produces.
• Build prompts, workflows, and quality checks that make the team faster without lowering our standards.
• Stay current on new AI tools and recommend the ones worth adopting.

• Optimize Lifetime.com and our product content on sites for both traditional search and AI-driven search, such as AI assistants and answer engines.
• Manage our SEO/AI optimization platform (BrightEdge): research keywords, track rankings and AI visibility, identify opportunities, and report results to marketing partners.
• Help develop and track Key Performance Indicators for SEO effectiveness across all product categories.
• Follow developments in SEO, answer engine optimization (AEO), and generative engine optimization (GEO); and update our processes to match.

• Manage the translation of Lifetime copy: send content to our translation agencies, answer their questions, review and approve translated work, and store and organize translations for reuse.
• Give agencies the style guides, glossaries, and context they need to get it right the first time.

• Proofread and edit all outgoing content so that it is accurate, consistent, and error-free before it is published.
• Review copy against checklists and department style guides and check questionable details. Consider copyright laws such as registered and trademarked symbols, and country of origin.
• Maintain accurate product copy in our product information system (Data Vault), keep Lifetime's style guides current, and develop and maintain a library of reference materials.

• Quality – Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; monitors own work to ensure quality.
• Attention to Detail – Catches what others miss and edits until the work is right.
• Written Communication – Writes clearly, concisely, and persuasively for different audiences; able to read and execute written processes.
• Technical Skills – Learns new tools quickly, including AI and SEO platforms; assesses own strengths and weaknesses.
• Continuous Learning – Stays curious and keeps building knowledge as search, AI, and content tools change.
• Innovation – Generates suggestions for improving work.
• Problem Solving – Uses reason even when dealing with emotional topics.
• Teamwork – Balances team and individual responsibilities, puts success of team above own interests, and supports everyone's efforts to succeed.
• Communication – Listens to others without interrupting and communicates with clarity.
• Leadership – Accepts feedback from others.
• Professionalism – Treats others with respect and consideration regardless of their status or position and accepts responsibility for actions.
• Dependability – Follows instructions, responds to management direction, takes responsibility for own actions, keeps commitments, and commits to longer hours of work when necessary to reach goals.
• Diversity – Shows respect and sensitivity for cultural differences and promotes a harassment-free environment.
• Ethics – Treats people with respect, works with integrity and ethics, and upholds organizational values.
• Safety and Security – Complies with all safety and security policies and procedures, reports potentially unsafe conditions, and uses equipment and materials properly.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Experience with an enterprise SEO platform such as BrightEdge, Semrush, or Ahrefs.
• Experience writing e-commerce or product content or working in a product information management (PIM).
• Experience managing translation or localization work, including reviewing translated content.
• Experience working in an in-house creative team or agency.

Language Ability:

Ability to read, analyze, and interpret product specifications, technical documents, style guides, and general business documents. Ability to write clear, accurate correspondence and copy that conform to a prescribed style and format. Ability to respond effectively to inquiries from clients, customers, and coworkers, and to present information clearly to management.

Bachelor's degree (B.A.) from a four-year college or university in English, Communications, Journalism, Marketing, or a related field; one to two years related experience and/or training; or an equivalent combination of education and experience.

• Strong writing skills: clean, clear, grammatically correct, persuasive copy that fits a brand voice.
• Exceptional attention to detail, with proven ability to proofread and edit content until it is error-free.
• Working proficiency with generative AI tools (such as ChatGPT, Gemini, or Claude) and sound judgment about when to trust, verify, or rewrite AI output.
• Working knowledge of SEO fundamentals, including keyword research, on-page optimization, metadata, and content structure, and a real interest in learning how AI is changing search.
• Ability to coordinate work with outside partners, such as translation agencies, and keep projects on schedule.
• Strong organizational skills and the ability to manage multiple projects and deadlines.