Paid Search Specialist

About Lucyd

Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.

We specialize in building scalable growth systems for brands operating in complex and highly regulated industries — including cannabis, hemp, telehealth (including GLP-1s and peptides), supplements, and functional wellness products.

We are not just media buyers running ad campaigns. We operate as integrated growth partners embedded in our clients’ businesses, helping them solve problems across the full customer journey.

Our team moves quickly, communicates transparently, and operates with a high level of ownership and accountability. We care deeply about outcomes, strategic thinking, operational excellence, and long-term client partnerships.

Why This Role Exists

The Paid Search Specialist is responsible for owning the strategy, execution, optimization, and performance of paid search campaigns across Google and Microsoft Advertising.

This role exists to help our clients scale profitably through search while navigating the unique challenges of operating in regulated and policy-constrained industries.

Success in this role requires a combination of strategic thinking, analytical rigor, technical platform expertise, and a relentless focus on performance. The strongest candidates will be comfortable operating in complex advertising environments where growth often depends on creativity, experimentation, and the ability to solve challenges without obvious solutions.

Working in Complex Advertising Environments

Lucyd specializes in helping brands grow in industries where advertising is rarely straightforward.

Many of our clients operate in highly regulated or policy-constrained categories, including hemp-derived cannabinoids, cannabis-adjacent products, telehealth services, GLP-1s, peptides, supplements, and functional wellness products.

Success in these industries requires more than platform expertise. It requires curiosity, adaptability, strategic thinking, and a willingness to challenge conventional approaches while operating within evolving platform policies.

The ideal candidate is energized by solving difficult advertising challenges, testing unconventional but compliant strategies, and identifying opportunities where others see limitations. We are looking for someone who enjoys solving complex advertising challenges and can consistently find innovative ways to help clients scale responsibly.

Key Responsibilities

Campaign Strategy & Performance

• Develop, launch, and manage paid search campaigns across Google Ads and Microsoft Advertising.
• Own campaign performance across Search, Shopping, Performance Max, Display, YouTube, and other applicable campaign types.
• Build account strategies aligned with client goals, profitability targets, and growth objectives.
• Monitor performance daily and proactively identify opportunities for optimization and scale.
• Manage campaign budgets, bidding strategies, and spend allocation to maximize efficiency and return.

Testing & Optimization

• Design and execute structured testing initiatives across:
  • Ad copy
  • Campaign structure
  • Landing pages
  • Audience targeting
  • Bidding strategies
  • Product feeds
• Analyze test results and translate findings into actionable recommendations.
• Continuously improve account performance through data-driven experimentation.

Analysis & Reporting

• Conduct keyword research, competitive analysis, and market research.
• Analyze campaign performance data to identify trends, opportunities, and risks.
• Prepare and present clear performance insights and recommendations.
• Maintain a strong understanding of attribution, conversion tracking, and measurement frameworks.
• Ensure reporting accuracy and data integrity across accounts.

Collaboration & Client Support

• Partner with Growth Strategists to develop integrated acquisition strategies.
• Collaborate with Creative, CRO, and Data teams to improve overall funnel performance.
• Participate in client-facing meetings when needed.
• Clearly communicate search-specific recommendations, performance updates, and strategic opportunities.

Operational Excellence

• Maintain clean account structures and campaign organization.
• Ensure campaigns are launched accurately and on schedule.
• Troubleshoot tracking issues, platform challenges, and performance anomalies.
• Stay informed on industry trends, platform updates, and emerging best practices.
• Stay informed on platform advertising policies and proactively adapt campaign strategies as guidelines evolve.

Required Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns.
• Experience managing multiple accounts simultaneously in an agency or fast-paced environment.
• Deep expertise across Search, Shopping, Performance Max, Display, and YouTube campaigns.
• Demonstrated ability to develop creative, data-driven solutions in complex or policy-constrained advertising environments.
• Google Ads Certification.
• Strong understanding of GA4, attribution, conversion tracking, and performance measurement.
• Experience designing and analyzing A/B tests and performance experiments.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to prioritize effectively and manage multiple projects simultaneously.

Preferred Qualifications

• Experience advertising wellness, supplements, telemedicine, hemp, CBD, or other regulated industries.
• Experience managing Microsoft Advertising campaigns.
• Experience with feed management and Shopping optimization.
• Understanding of conversion rate optimization (CRO) principles.

Working at Lucyd

• Full-time (40 hours per week)
• Remote position
• Must be available during Eastern Time business hours