Growth Strategist

About Lucyd

Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.

We specialize in building scalable growth systems for brands operating in complex and highly regulated industries — including cannabis, hemp, telehealth (including GLP-1s and peptides), and functional CPG.

We are not just media buyers running ad campaigns. We operate as integrated growth partners embedded into our clients’ businesses, helping them solve problems across the full customer journey.

Our team moves quickly, communicates transparently, and operates with a high level of ownership and accountability. We care deeply about outcomes, strategic thinking, operational excellence, and long-term client partnerships.

Why This Role Exists

The Growth Strategist is the strategic engine of a Lucyd advertising pod.

This role owns the strategic direction, ROI, and operational alignment of assigned client accounts. Growth Strategists are responsible for helping clients scale profitably while ensuring the pod operates efficiently and at a high standard.

The best Growth Strategists at Lucyd think like operators, not vendors. They understand the economics of the businesses they support and make decisions through the lens of profitable, scalable growth.

Growth Strategists at Lucyd are expected to think holistically across:

• Paid acquisition
• Creative strategy
• Funnel conversion
• Offer positioning
• Business economics
• Retention marketing
• Operational execution

You are expected to operate as a strategic extension of the client’s business.

Without a strong Growth Strategist, the pod doesn’t function effectively. With one, the pod can scale.

What You’ll Own

Client Strategy & Leadership

• Serve as the strategic lead for 8-10 client accounts
• Develop deep understanding of each client’s business model, economics, goals, and operational constraints
• Operate as a strategic extension of the client’s internal team
• Build strong alignment and trust through proactive communication and strategic clarity
• Present recommendations, insights, and performance updates with confidence

Paid Media Strategy

• Lead the strategy across Meta and other paid channels
• Oversee high-level decisions related to budget allocation, testing strategy, scaling, audience approach, and optimization
• Collaborate closely with Media Buyers to improve efficiency and account performance
• Ensure campaigns align with Lucyd frameworks, testing systems, and best practices

Creative Strategy

• Drive creative testing strategy and messaging direction across accounts
• Translate performance insights into actionable creative hypotheses
• Help shape hooks, angles, offers, and positioning strategies that improve conversion efficiency
• Collaborate with creative teams to improve iteration speed and creative performance

Funnel & Retention Strategy

• Evaluate landing pages, offers, and customer journeys through a conversion-focused lens
• Understand how email and SMS retention systems influence overall acquisition efficiency and profitability
• Collaborate cross-functionally with Email and Post-Click teams to improve overall funnel performance

Pod Leadership & Execution

• Lead the strategic direction and operational cadence of your pod. Ensure the right priorities are being executed at the right speed by the right people.
• Delegate effectively while maintaining high standards
• Create alignment between internal execution and client goals
• Identify operational bottlenecks and escalate challenges early
• Help develop pod team members through feedback, accountability, and strategic guidance

Performance & Profitability

• Monitor pod profitability and client-level performance
• Ensure accounts are progressing toward client KPIs and internal margin expectations
• Identify growth opportunities and risks proactively
• Escalate performance concerns early with clear strategic recommendations

AI & Operational Efficiency

• Leverage AI tools to improve analysis, ideation, reporting, communication, and operational efficiency
• Continuously identify ways to improve workflows, clarity, and execution speed

How You’ll Be Measured

• Pod profitability maintained at or above internal margin targets
• Client retention and account growth
• Campaign performance against client KPIs (MER, aMER, CPA, revenue targets, etc.)
• Strength and health of client relationships
• Quality and clarity of strategic communication
• Operational effectiveness of the pod
• Development and performance of pod team members

What You Bring

Must-Have

• 3+ years of experience in paid social advertising, preferably in an agency environment
• Strong direct-to-consumer (DTC) eCommerce experience
• Proven ability to manage strategic client relationships at an account level
• Deep working knowledge of Meta Ads Manager — campaign setup, optimization, scaling, and reporting
• Strong understanding of DTC business economics including CAC, MER, contribution margin, LTV, retention, and payback periods
• Ability to evaluate advertising performance within the context of broader business health — not just platform metrics
• Experience with creative strategy and briefing
• Strong communicator with the ability to simplify complex performance data and strategic decisions for clients
• Strong organizational, prioritization, and delegation skills
• Experience managing or mentoring team members
• Comfortable operating in fast-paced, high-accountability environments
• Ability to work within continental US/Canada time zones

Nice-to-Have

• Experience in hemp, cannabis, telehealth, supplements, peptides, functional wellness, or other regulated industries
• Familiarity with Shopify and direct-to-consumer advertising ecosystems
• Familiarity with CRO, landing page optimization, or funnel strategy
• Experience integrating AI tools into marketing workflows and operational systems
• Exposure to platforms beyond Meta, including Google, Snapchat, X, or TikTok

30 / 60 / 90 Day Roadmap

In Your First 30 Days

• Complete onboarding and become fully oriented in Lucyd systems, workflows, and pod operations
• Shadow client calls and internal strategy discussions
• Build relationships with pod team members and cross-functional departments
• Learn the business models, goals, and performance history of assigned accounts
• Develop understanding of Lucyd testing methodologies, communication standards, and reporting systems

In Your First 60 Days

• Begin leading client calls and strategic discussions
• Demonstrate command of assigned accounts, KPIs, and client goals
• Identify operational inefficiencies or strategic opportunities within your pod
• Begin contributing strategic recommendations across acquisition, creative, and retention

In Your First 90 Days

• Fully own strategic leadership of your assigned pod accounts
• Operate independently as the strategic lead of the pod
• Demonstrate command of client business economics and growth levers
• Build strong client trust through proactive communication and strategic clarity
• Identify clear scaling opportunities and operational constraints across accounts
• Contribute measurable impact to client performance and pod operations

Who Thrives at Lucyd

People who succeed here tend to:

• Move quickly without sacrificing quality
• Communicate proactively and transparently
• Take extreme ownership over outcomes
• Think strategically, not just tactically
• Stay calm under pressure
• Balance creativity with analytical thinking
• Operate well with autonomy and accountability
• Understand when to execute personally vs. delegate effectively

Who You’ll Work With

• Reports to: Head of Growth Strategy
• Closest collaborators: Media Buyer, Ad Designer, Advertising Coordinator, Account Manager, Email Team, Post-Click Team
• External relationships: Clients and external partners

Working at Lucyd

• Full-time (40 hours per week)
• Only Considering Candidates from United States and Canada
• Remote position
• Must be available during Eastern Time business hours