Staff Product Manager, Lyft Business Growth

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. 

We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best-in-class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast-paced company and industry.

The Lyft Business team is one of Lyft's fastest-growing and most profitable units, providing transportation solutions for organizations, including business travel, employee commutes, courtesy rides, and non-emergency medical trips. The scope of Lyft Business is expansive, spanning B2B capabilities (self-serve tools, APIs, billing and reporting) as well as the B2B2C rider experience of Business Profiles, Lyft Pass, and Rewards.

We're seeking a Staff Product Manager to build Lyft Business Growth: own the marketing and lifecycle stack, the acquisition and activation strategy, and the journey that lands customers in our core experiences. You will define growth loops across the portfolio, build shared infrastructure for lifecycle, attribution, and experimentation, and partner with vertical PMs, marketing, and engineering to convert demand into durable engagement and revenue.

• →Define the growth strategy across the Lyft Business funnel: acquisition, activation, conversion, retention, and expansion. Set the north-star metrics and segment-level targets that anchor portfolio prioritization.
• →Build the growth stack: lifecycle and CRM messaging, in-app activation primitives, attribution, and product analytics. Define what is shared infrastructure vs. vertical-specific and lead the engagement model with vertical PMs.
• →Own the path into our experiences. Architect the journey from awareness through landing in the admin portal, rider app, and partner surfaces. Identify and close drop-off across registration, onboarding, and first value.
• →Design and operate growth loops that convert acquired customers into channels for new acquisition (referrals, sponsored programs, organic and paid feedback loops). Productize the loops so each iteration compounds.
• →Part of a core team of Engineers, Designers, Data Scientists, Lifecycle Marketers, and Product Marketers. Set the experimentation cadence, the bar for shipping, and the standard for readouts. Hold the portfolio accountable to a defensible run rate of validated tests.
• →Be the authority on growth performance. Translate funnel data, cohort behavior, and experiment results into the next quarter's prioritization. Represent Lyft Business Growth in exec reviews and cross-org forums.

• 8+ years of product management experience, with a meaningful portion owning growth, lifecycle, or funnel work at scale. Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend.
• Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built shared infrastructure that compounded across products.
• Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming.
• Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (Amplitude, Mixpanel, or similar), and experimentation tooling.
• Comfortable in B2B, B2B2C, or marketplace contexts with multiple customer types whose interests do not always align.
• Exceptional communication and influence at every altitude, from a growth engineer debating instrumentation to a VP sponsoring the revenue target. You move organizations to act.