Mable13h ago

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Digital Specialist - Paid Social & Creative

Australia·SydneyPermanent - Full timemid

OtherDigital Specialist

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Overview

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us: 1. We exist to create lasting,

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OtherDigital Specialist

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

2. We believe in technology as an enabler

3. We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

As the Digital Specialist for Paid Social, you will work closely with the Performance Marketing team to deliver the acquisition strategy. You will be responsible for implementing paid social strategy, campaign ideation, and daily account management, with a strong emphasis on leading our transition to a video-first approach across digital channels. You will also champion the integration of AI tools to enhance creative output, streamline workflows, and drive campaign efficiency.

We are seeking a highly motivated, forward-thinking digital marketing specialist to join the team. They will work closely with our in-house Creative Studio and Content Team to deliver channel-first creative as we continue to grow our paid social strategy. They will also be critical to the overall success of the Performance Team through their ability to manage paid campaigns and measure results, laddering back up to the acquisition strategy and key business objectives.

Execute the paid digital strategy across various social channels, with a primary focus on Meta Ads

Daily management of Meta ad campaigns: creating, optimising, analysing performance, and maintaining account hygiene

Effective budget planning and management across accounts and campaigns

Collaborate with the in-house Creative Studio and Content Team to deliver channel-first creative that aligns with brand guidelines. As video is the #1 format in social, ensure content is optimised for a video-first digital approach

Campaign reporting and analysis to identify growth opportunities

Maintain a test and learn framework within our channels and creative asset development to drive continuous improvement and innovation

Leverage AI-powered tools to streamline creative workflows and produce high-quality assets efficiently

Collaborate with internal and external stakeholders to develop and execute integrated marketing campaigns

Stay current with industry trends, particularly in AI, creative and video content evolution

Minimum 2+ years of experience in developing, executing, and optimising paid social strategies.

Proficiency in managing Meta Ads (campaign building, budgeting, targeting, and optimisation)

Proven experience in video strategy and ideation for digital channels

Creative and analytical mindset with the ability to derive actionable insights from reporting.

Strong communication, teamwork, and time management skills

Demonstrated experience collaborating with creative teams for channel-first content

Proficiency in emerging digital marketing trends, particularly AI-driven content tools

Bonus: Practical skillset in video production or AI-assisted video editing tools

A bachelor's degree in marketing, business, or a related field is preferred

We’re powered by purpose

We’re Switched On 💡

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We’re Bold 📣

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

We’re One 🤝

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We’re Impactful 🌟

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

Values we share as part of Attain Healthtech

Break New Ground 🧨

We simplify care with creativity and bold ideas.

Make It Matter💟

We put people at the centre and create impact that improves lives.

Own The Outcome🥇

We aim high, deliver excellence and drive results that last.

Our benefits

Power your career ⚡️

Learn from industry experts, experienced leaders, and on-the-job opportunities.

Access parental leave 👶

Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

Work with flexibility 🏠

We’re a hybrid workplace, balancing time in the office with remote work.

Flexi Leave Days 🌴

Get one extra paid leave day per quarter for what makes you happy.

Take a floating public holiday 🫶🏾

Acknowledge a significant day your way with family and friends.

Be rewarded 🏆

Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

We are one

As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!