Senior Director, Brand Management (Flamingo)

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. 

We are seeking a Senior Director of Flamingo Brand Management who blends the mindset of a General Manager with the instincts of a creative architect - someone who can run the Flamingo business with rigor while building a brand customers genuinely love.

The ideal candidate is a left and right brain leader: highly analytical, commercially disciplined, and fluent in data, yet equally bold in vision and creative problem-solving. You synthesize insights across omni-channel touchpoints and translate them into decisive, sometimes unconventional actions that will define how Flamingo wins in a competitive market.

Beyond delivering revenue, share, and profitability, you will help shape Flamingo’s next chapter, elevating the brand from strong functional performance to deeper emotional resonance. You’ll sharpen our purpose and point of view, strengthen loyalty and advocacy, and build a durable competitive advantage.

You bring strong brand training (CPG/personal care a plus), a high intellectual ceiling, and an ownership mentality. You are as comfortable building a multi-year growth strategy and influencing partners as you are rolling up your sleeves to launch what’s next - and you don’t just respond to where the category is headed, you help define it.

• Define Flamingo’s mid- and long-term brand strategy, positioning, and competitive advantage, setting a clear point of view on where the category is going and leading us there.
• Partner with the CMO on the 3–5 year growth roadmap, translating ambition into focused strategic priorities and bold growth platforms.
• Turn consumer insights, data, and competitive intelligence into decisive action.
  
  

• Own revenue, share, profitability, and brand contribution. Operate as the true business leader of the brand.
• Lead annual and multi-year planning across the full funnel, focusing teams on the few initiatives that will disproportionately drive impact.
• Allocate marketing investment with discipline and creativity, balancing performance and long-term brand building.
• Anticipate risks, unlock opportunities, and make smart, data-informed pivots.
  
  

• Shape portfolio and innovation strategy to keep the brand ahead of consumer needs and competitive pressure.
• Drive end-to-end commercialization, ensuring innovation launches are strategically sound and flawlessly executed.
• Orchestrate cohesive omnichannel execution across DTC, Retail, Amazon, Creative, Growth, and Brand Comms.
  
  

• Serve as the connective tissue across functions, aligning the organization behind a clear vision and plan.
• Build and develop a high-performing brand team grounded in ownership, creativity, and strategic rigor.
• Champion Flamingo internally - raise the bar for ambition, clarity, and impact.
  
  

• 10+ years in brand management within consumer products, with strong CPG grounding; personal care/beauty/lifestyle experience preferred.
• Proven business leader with experience owning a P&L, category, or brand portfolio.
• Strategic and commercially rigorous, with the creativity and conviction to build differentiated brand platforms - not just optimize what already exists.
• Equally fluent in data and storytelling. You can dissect a P&L in the morning and shape a brand narrative in the afternoon.
• Experienced defining category strategy and innovation pipelines that anticipate where the market is going, not simply respond to it.
• Deep omnichannel expertise across Retail, DTC, and Amazon, with a strong understanding of how brand and commercial channels work together.
• Exceptional cross-functional leader who can align teams around a clear vision and inspire belief at all levels, including the C-suite.
• Comfortable operating in ambiguity at pace, setting long-term strategy while driving execution and solving real-time challenges.
• High intellectual horsepower: analytical, curious, imaginative, and comfortable connecting dots across data, culture, and consumer behavior.
• Organized, accountable, and relentless in delivering meaningful business impact.