Head of Influencer

Own and scale the Pathfinder Program from creator sourcing and recruitment through activation, content delivery, and ongoing partnerships.

Build a strong pipeline of creators across fitness, health, lifestyle, fatherhood, performance, and adjacent categories, prioritizing content quality over follower count.

Negotiate creator partnerships, usage rights, whitelisting, deliverables, and ongoing agreements.

Develop clear creator briefs and partnerships that balance brand direction with authentic, native content.

Partner with Paid Media and Creative to analyze performance, identify winning creators and concepts, and continuously improve recruitment and briefs.

Maintain a consistent pipeline of fresh creator assets for paid testing while managing communications, timelines, contracts, revisions, and payments.

Build reporting and processes around creator performance, including spend, CAC, ROAS, creative winners, and creator-level results.

 5+ years of experience in influencer marketing, creator partnerships, performance creative, affiliate marketing, or a related field.

Deep understanding of creator and social media culture, including what makes content perform across Meta, TikTok, YouTube, and emerging platforms.

Proven experience building or managing creator, influencer, affiliate, UGC, or performance marketing programs and budgets.

Strong knowledge of paid creator content, Meta advertising, partnership ads/whitelisting, usage rights, and performance metrics.

Confident negotiator and relationship builder who is comfortable working directly with talent and management.

A creative eye for identifying great content paired with a data-driven mindset for understanding why it performs.

Highly organized, proactive, and comfortable moving quickly, testing often, and managing a high volume of creators simultaneously.