Email/SMS Copywriter

As our Email/SMS Copywriter, you'll write every word that reaches a customer after the first click. That means the full lifecycle across email and SMS: welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save, plus the weekly campaign calendar to both the prospect list and active subscribers. You'll join a small in-house retention pod alongside a designer and an implementer, writing to segment and to a revenue number.

What You'll Do

• Write email and SMS copy across the full lifecycle, including welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save
• Own the weekly campaign calendar copy, including subject lines, preview text, body, and CTAs, for both prospects and active subscribers
• Run subject line, offer, and angle tests, forming the hypothesis, writing the variants, reading the result, and rolling winners into the evergreen flows
• Adapt proven acquisition angles into retention, including our core product mechanism, clinical authority, and founder story, without recycling ad copy verbatim
• Write to segment, so a 14-day first-time buyer, a six-month subscriber, and a lapsed customer never receive the same message
• Keep every claim inside our supplement and men's health compliance guardrails, working from the approved claims guide
• Brief the designer and implementer from the start of a project, so copy, layout, and build move together

Must-Have Requirements:

• 3+ years of direct response copywriting for DTC, ecommerce, consumer brands, or agency environments, with meaningful email and SMS in your portfolio
• Demonstrated subject line and body copy work you can tie to a result, whether open rate, click rate, revenue per recipient, or conversion
• Ability to write inside a defined brand voice from research documents, rather than defaulting to generic supplement copy
• Working familiarity with Klaviyo or a comparable ESP, including how flows, segments, and dynamic content behave
• Strong understanding of consumer psychology and persuasive communication
• Ability to manage multiple priorities in a fast-paced, remote environment
• Experience writing for subscription or replenishment businesses, including cancel-save and dunning copy
• Self-starter who takes ownership, embraces feedback, and thrives in high-growth teams

Life at Mars Men

• Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
• Remote Work Environment - Our team is remote, offering full flexibility to work from home
• Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact
• Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
• Parental Leave - Generous paid parental leave for growing families
• Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
• 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
• $200 Annual Superpower Membership
• Growth & Development - We invest in your professional development with ongoing learning opportunities