Senior Data Analyst, Core

Canada·VancouverFull-timelead

Data ScienceData AnalystDataData & AI

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Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

The Match Group Core Data team is seeking a Senior Data Analyst to help identify and unlock product and cross-brand business opportunities at the enterprise scale across Match Group, which includes brands such as Tinder, Hinge, and Plenty of Fish. Reporting to the Senior Director of Analytics Strategy & Innovation, this person will serve as a trusted partner to Brand Senior Leadership, Product, Data Engineering, and corporate teams.

This role is ideal for someone who can move fluidly between hands-on analysis, product strategy, experimentation, and data foundation work. You will help define how we measure our enterprise business, uncover portfolio-wide opportunities, and turn complex customer, brand, and operational signals into actionable insights that improve outcomes across Match Group’s consumer dating ecosystem.

Define and evolve KPIs, including platform health, adoption, quality, and business impact across brands.

Partner with Product Managers and Product Leadership to frame problems, size opportunities, define success metrics, and inform roadmap priorities.

Lead product feature experiment design, feature performance measurement, cohort analysis, and post-launch evaluation.

Analyze large, complex datasets to size the reach and impact of product feature opportunities, leveraging cross-brand datasets.

Partner with Data Engineering to improve instrumentation, metric definitions, data models, and self-service analytics.

Build dashboards and analytical frameworks that help teams monitor performance and make faster decisions.

Translate ambiguous questions into clear analysis, practical recommendations, and compelling narratives.

7+ years of experience using quantitative analysis to drive product and business decisions in digital product environments.

4+ years of experience directly supporting Product Managers or embedded within a product organization.

Highly capable storyteller who can turn a hypothesis into a validated, compelling opportunity for our internal customers and senior executives.

Experience owning product metrics and evaluating feature performance through experimentation, funnel analysis, retention analysis, and segmentation.

Strong technical analytics skills across large datasets, from event-level data to executive reporting.

Strong understanding of product analytics in multi-sided or B2B2C ecosystems.

Experience improving instrumentation, event schemas, and data models to increase data quality and speed to insight.

Familiarity with split testing and experimentation methods, including statistical significance testing.

Advanced SQL skills

Experience with BI and visualization tools such as Databricks Dashboards, Looker, Tableau, Quicksight, or similar.

Very strong communication skills and the ability to influence both technical and non-technical stakeholders.

Familiarity with user growth analytics preferred.

#LI-CENTRAL

#LI-TM2

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Generous vacation, flex days, professional development days
RRSP matching, and employee stock purchase plan
Professional development budget and unlimited access to Udemy from day one
Match Group mentorship program
Parental leave top up and fertility preservation benefits
Extended health & dental benefits from day one
Corporate ClassPass membership and other wellness benefits

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.

#MG