Senior Manager, Consumer Communications IMEA

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

We are looking for a Senior Manager, Communications to lead storytelling and communications for Tinder, Hinge, and The League across India and the Middle East. This is not a traditional PR role focused on press releases and media coverage alone, it is a cultural communications role designed to shape how our brands show up in conversations, communities, and culture.

- Translate global and regional brand narratives into culturally relevant stories for India and Middle East markets

- Identify cultural moments, trends, and tensions to position brands meaningfully in ongoing conversations

- Ensure messaging is sensitive to regional nuances, including social norms, gender dynamics, and regulatory environments

- Lead communications for new feature launches across Tinder, Hinge, and The League

- Translate product updates into compelling, user-facing stories that drive awareness and adoption

- Partner closely with Product and Marketing teams to align on messaging, timing, and rollout strategies

- Drive earned media through insight-led, value-based campaigns rather than transactional coverage

- Build narratives that travel across media, creators, and cultural platforms

- Build and execute communications strategies that originate in social and digital ecosystems

- Shape storytelling for platforms like Instagram, YouTube, Snapchat, and emerging channels

- Partner with Marketing, Social, and Brand teams to ensure cohesive narratives across paid, owned, and earned channels

- Lead proactive and reactive communications for sensitive topics and potential crises

- Develop response frameworks suited for real-time, multi-platform environments (including X, Reddit, Instagram)

- Partner with global communications, legal, and policy teams to manage risk

- Own end-to-end execution of communications campaigns across brands

- Manage agency partners and ensure high-quality delivery

- Collaborate closely with Marketing, Product, and Regional teams to align on priorities and timelines

- Track performance across media, social, and cultural impact metrics

- Measure success through narrative adoption, engagement, sentiment, and share of conversation

- Connect communications efforts to broader brand and business outcomes