Social Content Lead

United States·Los AngelesFull-timelead

OtherContent

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Quick Summary

Overview

Our Mission: Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection.

Key Responsibilities

Technical Tools

mentoring

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values

Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.

Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.

Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

Tinder’s Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms—balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.

We’re looking for a creator who doesn’t just “make content”—you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You’ll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube—with a focus on speed, taste, and cultural relevance.

In addition to creating content yourself, you’ll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms

Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments

Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation

Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement

Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform

Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed

Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance

Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling

Improve content workflows and creative systems to increase speed, efficiency, and scalability

4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)
Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content
Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms
Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations
Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment
Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach
Bonus: On-camera experience or experience directing creators, talent, or influencer content

Flexible Vacation, 10 Sick Days

Time off to volunteer and charitable donations matched up to $15,000 annually

Comprehensive health, vision, and dental coverage

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

100% paid parental leave (including for non-birthing parents) and family forming benefits

Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Free subscription to Tinder Gold