Director of Demand Generation and Marketing Operations

Enterprise Health is a PE-backed workforce health platform serving complex organizations where occupational health failure means operational downtime, compliance exposure, and labor risk. We serve large health systems, corporations, government agencies, higher education institutions, and pharmaceutical manufacturers. Our buyers are CMOs, CFOs, CIOs, and CHROs. We operate in a complex, multi-stakeholder enterprise sales environment with six-figure ARR deals and long sales cycles.

We are investing in marketing as a pipeline production engine. The infrastructure is being built, the signal engine is in pilot, and the SDR team is producing. We need the person who takes ownership of the system, owns the number, and runs the machine.

This is a Director role in title and compensation. It is an operator role in practice. You will be directly accountable for qualified account creation and marketing-sourced pipeline. You will also be the person who builds and runs the system that produces those results -- in HubSpot, in Clay, in campaign tooling -- yourself. If you are a strategist who delegates execution, this role will be uncomfortable. If you are an operator who also knows how to sit across from a CRO and own a pipeline number, this is exactly the right seat.

Enterprise Health is a leading enterprise occupational and employee health platform serving large employers, health systems, and government organizations. Our web-based solution supports complex clinical workflows, regulatory compliance, workforce health management, and multi-site operational visibility. We operate in long, multi-stakeholder enterprise sales cycles where measurable pipeline impact, disciplined lifecycle management, and strong sales alignment are critical to growth.

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• Hands-on HubSpot architecture experience: workflow configuration, lifecycle stage design, pipeline reporting, lead scoring, and campaign attribution built and maintained without consultant support
• Demonstrated ownership of pipeline metrics and qualified account targets with direct accountability to sales leadership
• Experience building and running signal-driven outbound programs using Clay, Apollo, Bombora, or equivalent enrichment platforms. If not experience, proven ability to learn and integrate new tools into ops.
• Proven demand generation experience: outbound sequences, inbound funnels, and account-based campaigns with specific performance results you can speak to
• Experience running ABM/ABX programs at the account level with measurable impact on pipeline influence, stage progression, and win rate -- not just campaign impressions
• Track record of contributing to deal velocity and win rate improvement through deal-stage asset deployment, competitive positioning, and late-stage sales support
• Experience tracking and supporting cross-sell and expansion pipeline alongside new logo, including working with client success and account management on upsell motions
• Account-first thinking -- you know the difference between a qualified account with buying intent and an MQL with a form fill
• Comfortable presenting pipeline performance, win rate trends, and funnel analysis directly to executive leadership and the CRO
• Ability to work effectively in a lean environment without a coordinator or team to delegate execution to