Marketing Campaign Specialist

SUMMARY

The Marketing Campaign Specialist is an individual contributor who will support the delivery of our marketing strategy across various channels. The Marketing Campaign Specialist is responsible for planning, executing, and tracking marketing campaigns that support brand, product, and growth goals. This role turns strategic direction into well-organized, on-time campaigns across email, web, social, and other channels, ensuring consistent messaging and measurable results. They will work with the SVP of Marketing to proactively identify areas for marketing optimization. This is a highly cross-functional role supporting a diverse set of initiatives, enabling this person to collaborate with all levels and groups across the organization while also being hands-on.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education and/or Experience: Bachelor’s degree in marketing, business administration, or a closely related field of study; minimum of 7 years’ experience in marketing and/or an equivalent combination of education and experience. Fluency in both English and Spanish is strongly preferred.
• Certificates, Licenses, Registrations: None required.
• Geographical Location: This position may be eligible for a flexible work arrangement. Individuals working in this position must be located within the state of California. Relocation assistance is not available.

ESSENTIAL FUNCTIONS

• Support a strong and consistent expression of the brand across all marketing campaigns.
• Collaborate with internal teams (Operations, Lending, People and Talent, IT) to implement and execute marketing campaigns and initiatives that drive engagement, growth, or retention.
• Support end-to-end content production, working with external design resources to deliver content. Drive high-quality creation of content for marketing channels.
• Review, write, and edit content for typographical, brand tone and voice, and graphic consistency – e.g., direct mail, newsletters, brochures, flyers, posters, communications, etc.
• Maintain working knowledge of regulatory compliance related to member services and financial services areas.
• Resolve questions, requests, and problems courteously and within the given timeline.
• Provide project management support to ensure deadlines are met and perform other related duties as requested or assigned.
• Comply with the Bank Secrecy Act, OFAC, and USA PATRIOT Act, including but not limited to reporting suspicious activities to your supervisor and BSA Officer.

• Translate business and product objectives into clear campaign plans, timelines, and deliverables.
• Develop campaign briefs outlining target audience, key messages, offers, channels, and success measures.
• Coordinate with internal partners (design, content, digital, product, branch/sales) to gather requirements and align priorities.
• Conduct market research & analyze data to reach target demographics.
• Conduct research and stay informed about industry trends, competitor activities, and customer behavior to identify opportunities for innovation and improvement.
• Maintain the campaign calendar to ensure visibility, sequencing, and on-time execution.
• Point person for all premiums that enhance promotional activities.

• Build and deploy campaigns across channels (e.g., email, web, social media, in-branch, paid media support as needed).
• Work with designers, email and web specialists, to create campaign assets, including copy, creative requests, landing page needs, and tracking links.
• Perform quality assurance checks on all campaigns to ensure accuracy, functionality, and brand consistency.
• Manage campaign workflows, approvals, and deadlines to keep projects on track.

• Identify trends, insights, and opportunities to improve future campaigns, including messaging, timing, and audience targeting.
• Provide post-campaign summaries for stakeholders, highlighting what worked, what didn’t, and next steps.
• Uncover consumer insights and make data-driven recommendations to maximize business impact by gathering and analyzing internal and external datasets. Work closely with the Marketing Team on executing integrated marketing initiatives across all delivery channels.
• Work with SVP, Marketing, and agency to understand metrics and track, measure, and report on campaign performance.

• Partner with stakeholders to ensure campaigns align with member/customer experience, operational readiness, and compliance requirements.
• Work closely with the digital/analytics teams to ensure proper tracking, tagging, and measurement.
• Help improve and document campaign processes, checklists, and best practices.
• Ensure all marketing materials adhere to brand guidelines and any applicable regulatory standards.
• Uncover consumer insights and make data-driven recommendations to maximize business impact by gathering and analyzing internal and external datasets. Work closely with the Marketing Team on executing integrated marketing initiatives across all delivery channels.
• Work with SVP, Marketing, and agency to understand metrics and track, measure, and report on campaign performance.

• Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
• Critical thinking skills, proactive problem-solving, and a roll-up-your-sleeves, can-do, positive attitude.
• Must have excellent organization skills and attention to detail.
• Ability to deal with ambiguity and incomplete information.
• Ability to work effectively on multiple tasks, prioritize based on business impact, and meet deadlines while producing high-quality work.
• Ability to pivot and change course quickly, taking the lead to course-correct.
• Ability to build relationships and work effectively across departments and levels with people from all walks of life.
• Effective communication skills, both written and verbal across levels of the organization.
• Experience presenting key updates to the organization.
• Working knowledge of digital & direct marketing channels.
• Working knowledge of how to use online analytical tools (Google Analytics, FB reporting, etc.).
• Experience using Microsoft Office – PowerPoint, Excel, Word, Adobe Acrobat, Canva, and other marketing software.
• Ability to provide high-level copywriting when needed.
• Hungry: Demonstrates a strong drive for continuous learning, growth, and expanded responsibility. Self-motivated, diligent, and proactive in identifying the next step and the next opportunity to contribute.
• Humble: Operates with low ego and high respect for others. Actively recognizes and elevates the contributions of teammates, prioritizing collective success over personal recognition. Approaches work with openness, respect, and a collaborative mindset, welcoming diverse perspectives and constructive feedback.
• Works Intelligently: Demonstrates strong situational awareness and sound judgment. Understands group dynamics, uses intuition, emotional intelligence, and thoughtful decision-making to navigate complex interactions to achieve the best outcomes.

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position’s essential functions.

• Full-time hours required, with additional work hours as necessary to accomplish objectives, goals, and projects.
• Occasionally lift and/or move up to 10 pounds.

Mirastar encourages diverse applicants to apply for all positions. Mirastar does not discriminate in employment opportunities or practices on the basis of race, color, religion, creed, sex, familial status, marital status or domestic partner status, national origin, age, disability, marital status, pregnancy, childbirth, breastfeeding or related condition, ancestry, medical condition including genetic characteristics, veteran or military status, sexual orientation, gender identity, gender expression, any persons holding an undocumented “AB 60” driver’s license, or any other characteristic protected by law. This provision also includes the perception that anyone has any of the above characteristics or is associated with a person who has or is perceived as having any one of these characteristics. Discrimination based on any of these protected classifications is unlawful and is a violation of company policy. The Company makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination. 

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. Mirastar Federal Credit Union reserves the right to revise or change job duties and responsibilities as the need arises.