Senior Manager, Retail Marketing

The Senior Manager, Retail Marketing is a key leader within Mitsubishi Motors North America’s marketing organization, responsible for driving dealer‑level demand, elevating retail execution, and ensuring our brand shows up with consistency, clarity, and impact across the network.

This role leads the strategy and activation of dealer advertising programs, retail campaigns, in‑store merchandising, digital experiences, test drive events, and retail programs that generate traffic, leads, and sales, ensuring dealers have the assets and support needed to deliver a consistent experience from online to in‑store. The Senior Manager partners closely with Tier 1 marketing, field teams, agencies, and cross‑functional stakeholders to ensure alignment and seamless execution across all tiers.

This role reports to the Director, Retail Marketing.

• Lead the concepting, development, and execution of national dealer advertising programs and Tier 3 retail marketing campaigns.
• Build integrated toolkits, assets, and playbooks that enable dealers to activate consistently and effectively across channels.
• Develop retail programs that reinforce Mitsubishi’s brand platform and support priority vehicle launches, incentives, and seasonal events.

• Oversee the strategy and performance of dealer websites, ensuring accuracy, brand consistency, and conversion‑driven UX.
• Partner with digital teams and vendors to optimize traffic, lead generation, and on‑site engagement.
• Implement best practices, templates, and guidance to elevate dealer digital execution and compliance.

• Lead the planning, promotion, and execution of national and regional test drive events at dealerships.
• Develop event toolkits, signage, digital assets, and lead‑handling processes to ensure consistent, high‑quality execution.
• Partner with Sales Performance team to drive participation, maximize lead capture, and measure event performance.

• Own the strategy, design, and deployment of showroom POP materials, signage, and retail merchandising kits.
• Ensure in‑store experiences reflect the brand, support sales conversations, and reinforce key product and warranty messages.
• Manage production timelines, vendor relationships, and distribution logistics.

• Oversee the Co‑op and RDA programs in partnership with ACB, ensuring program rules, processes, and guidelines support evolving business needs.
• Manage program budgets, fund utilization, and financial stewardship to maximize dealer participation and marketing impact.
• Continuously refine program rules and workflows to improve efficiency, dealer experience, and alignment with retail priorities.

• Establish KPIs and reporting frameworks to measure the impact of retail marketing programs, dealer advertising, test drive events, and digital performance.
• Analyze results, identify opportunities, and drive continuous improvement across campaigns and channels.
• Present insights and recommendations to leadership, field teams, and dealer partners.

• Serve as the primary liaison between Retail Marketing and Tier 1 brand teams to ensure message alignment, creative consistency, and coordinated go‑to‑market planning.
• Collaborate with Product, Incentives, CRM, Digital, Legal, Sales Performance and Field Operations to deliver integrated, customer‑centric retail experiences.
• Manage agency partners to ensure high‑quality creative, on‑time delivery, and efficient use of budgets.

• 8+ years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side with strong digital knowledge.
• Vendor, project & contract management experience.
• Ability to collaborate & identify/resolve conflicts or barriers to effective teamwork.
• Strong presentation skills that can be persuasive and informative in nature at all levels in the organization.

• Strong working knowledge of Customer Relationship Management (CRM) systems, including data segmentation, customer lifecycle management, automation workflows, and performance reporting.
• Proven experience supporting and executing retail marketing campaigns, with hands-on involvement in promotional planning, audience targeting, omnichannel activation, and post-campaign analysis to drive sales and customer engagement.

The base salary for this position ranges between $130,000 to $140,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.

Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:

• Think of Our Customers, Strengthen Trust
• Enrich Society
• Welcome All Facts, Share Difficult News First
• Conduct and Challenge Yourself Professionally
• Respect All, Work as a Broader Team

At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.

Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter. 

Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base. 

We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.

We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.