Senior Technical Program Manager

We are seeking a Technical Program Manager, Growth to join the Technical Program Management team.

This role owns the end-to-end acquisition funnel from post-click marketing experience through onboarding and activation. You are accountable for improving signup conversion and activation rates, and for optimizing the funnel to attract high-value, long-lived customers.

You will operate at the intersection of Marketing, Product, Engineering, and Data Science. While this role sits within the TPM organization, it functions as a Growth Product leader with direct responsibility for funnel performance and experimentation strategy.

Primary executive stakeholders include the VP of Technical Program Management and the CMO.

• →Own the full post-click acquisition funnel from marketing site entry through onboarding and activation
• →Define and maintain the canonical acquisition funnel definition used across teams
• →Drive measurable improvements in:
• →Visitor → Signup conversion rate
• →Signup → Activation rate
• →Funnel progression efficiency
• →Optimize for acquisition of high-value, long-lived customers, not just volume
• →Partner closely with Performance Marketing to align channel strategy with funnel performance
• →Advocate for marketing site experience changes when conversion data supports it (without owning site content)
• →Define experimentation roadmap and prioritize growth bets based on ROI and impact
• →Partner with Growth & Retention (Data Science) and experimentation teams to design and execute A/B tests
• →Translate experiment results into strategic direction and next bets
• →Develop and refine onboarding flows to accelerate time-to-value
• →Consume and interpret analytics from GA, Pendo, and internal dashboards to identify funnel friction
• →Co-own instrumentation strategy with Product Analytics to ensure clean funnel measurement
• →Make fast, reversible decisions where appropriate, accepting short-term technical debt for validated growth gains
• →Clearly communicate funnel performance, experiment outcomes, and tradeoffs to executive stakeholders

• 5+ years of experience in Growth Product, Product Management, or Technical Program Management in a SaaS environment
• Demonstrated ownership of conversion and activation metrics
• Deep understanding of acquisition funnels and growth loops
• Strong fluency in growth methodologies, including:
• Funnel analysis
• Cohort analysis
• Experiment design
• Incrementality thinking
• Hands-on experience with:
• Google Analytics (GA)
• Pendo
• Product analytics platforms
• Ability to clearly articulate the full acquisition funnel and identify friction points at each stage
• Experience partnering with performance marketing teams
• Comfort working with experimentation teams and Data Science partners
• Strong data literacy (SQL familiarity is a plus, but not required)
• Ability to move quickly and prioritize high-velocity experimentation
• High comfort with ambiguity and iterative product development

• Sustained improvement in signup conversion rate
• Increased activation rate and reduced onboarding drop-off
• Clear funnel instrumentation and shared understanding of acquisition metrics
• High experiment velocity with disciplined prioritization
• Acquisition channels increasingly optimized toward high-LTV customers
• Strong alignment between Marketing and Product on funnel ownership
• Executive clarity on growth performance and tradeoffs

Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

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