Senior Manager, Brand Planner (Brand Strategist)

MOO is a design-led, technology and manufacturing business that operates in the global print and branded merchandise market.

 

The company is a leader in the market’s premium segment, with premium products and compelling ESG credentials. Customers are typically brand conscious SMEs based in North America, the UK, and Europe. MOO’s relentless focus on the customer has helped create an award-winning and much-loved brand, with exceptional customer satisfaction ratings.

 

A recipient of British business’ highest award, ‘The Queen’s Award for Enterprise’, MOO has also been profiled in the Financial Times, was ranked in the top 10 UK start-up companies by the Guardian Newspaper, and is part of the ‘Future 50’.

 

Founded in 2004, MOO employs 400 people today, and is headquartered in the UK, but with the majority of sales and key operations in the USA. The company has raised Venture Capital from Index Ventures, Accomplice, and LocalGlobe. 

This role sits within MOO’s Product design and Brand team, a group focused on defining what we offer, how it shows up in the world, and how we tell that story in a way that is clear, compelling, and distinctive.

The team brings together MOO's products, brand, and storytelling—shaping the connection between what makes MOO special and what our customers need.

This role works across the business, partnering closely with Creative, Growth, Product Marketing and CRM teams.

You will act as a connector between thinking and execution, ensuring that ideas are strategically grounded, creatively strong, and consistently expressed across every touchpoint.

You will take MOO’s business and brand strategy and translate it into clear, inspiring direction across everything we do.

At the heart of the role is orchestrating MOO’s annual marketing and communications plan across all channels: organic, paid media, CRM, content and beyond. Ensuring everything is cohesive, distinctive, and aligned to our brand.

You will turn strategy into powerful, insight-driven briefs for the Creative team, helping shape work that connects what’s special about MOO with what our customers truly need.

Alongside this, you will lead a small number of high-impact brand initiatives each year, ensuring they are strategically sharp, creatively strong, and delivered to a high standard.

We're looking for a strategic thinker and natural connector—someone who can bring clarity to complexity and align teams around a strong, shared direction.

You are someone who:

- Thinks in systems, not silos, able to connect channels, ideas and outputs into one cohesive plan
- Brings both creativity and rigour while equally comfortable shaping ideas and interrogating performance
- Is confident leading through influence, building strong relationships across teams
- Cares deeply about brand and understands its role as a driver of long-term business success
- Is proactive, curious and always looking for ways to improve what we do

Orchestrate MOO’s annual marketing and communications plan, aligning activity across all channels

Translate business and brand strategy into clear, inspiring creative briefs

Partner closely with the Creative team to shape and develop high-quality work

Lead a small number of major brand initiatives each year from strategy through to delivery

Use data, research, and retrospectives to evaluate performance and identify future opportunities

Bring together customer insight and what makes MOO distinctive to inform all outputs

Champion the MOO brand across the business, ensuring consistency, clarity, and ambition in how it is expressed

Contribute to the ongoing development of brand positioning, messaging, and storytelling

Significant experience in brand strategy / planning (agency, in-house, or ideally both)

Proven ability to turn strategy into joined-up, multi-channel plans

Strong experience writing briefs that lead to high-quality creative work

Comfortable working with both qualitative insight and quantitative data

Excellent communicator—clear, structured, and persuasive

Experienced in working cross-functionally and influencing senior stakeholders

Passionate about building brands that are distinctive, relevant, and commercially effective

Experience in a design-led or product-led business

Background working across both brand and performance marketing environments

Experience helping scale or evolve a brand within a growing business

Familiarity with global audiences, especially the US and culturally aware brand thinking