Social Media Coordinator

Company Description

Movaci is a managed technology and cybersecurity services company specializing in secure infrastructure, managed IT services, cloud solutions, web hosting, cybersecurity, and enterprise communications. We support businesses and organizations across Asia and internationally with secure, reliable, and scalable technology solutions.

Movaci combines strong technical expertise with practical business understanding to deliver modern technology solutions that are secure, stable, and designed for long-term success.

Job Description/Expectations:

The Social Media Coordinator at Movaci is responsible for developing, managing, and optimizing the company's presence across multiple social media platforms to generate sales leads for the Sales Department. This full-time position supports the broader sales and marketing communications strategy by creating engaging content, coordinating publication schedules, fostering community interaction, and ensuring alignment with company branding and values. The ideal candidate has a passion for digital storytelling, strong communication skills, and an eye for design, experience generating sales leads in a B2B (business to business) setting, and can work independently while maintaining collaboration across departments.

Responsibilities

Engagement

• Create compelling and interactive content (images, graphics, short videos, carousels, polls, stories, etc.) tailored to each platform (e.g., Facebook, Instagram, LinkedIn, YouTube).
• Use social media to amplify campaigns, promote events, spotlight partners, and celebrate milestones.
• Monitor platforms daily to engage with followers, respond to comments/messages, and contribute to trending conversations relevant to our mission.

Coordination

• Maintain and manage a structured monthly content calendar to ensure strategic and timely posts.
• Collaborate with internal departments to source stories, photos, and insights that can be shared externally.
• Work with the marketing and leadership teams to promote product launches, events, and campaigns with aligned messaging.
• Stay informed on social media algorithms, best practices, and new platform features to enhance strategy.

Consistency

• Uphold brand consistency in tone, voice, visual style, and messaging across all social platforms.
• Ensure all content is accurate, properly formatted, and aligned with Movaci’s branding and ethical standards.
• Follow internal content approval workflows and brand guidelines for all external communication.

Follow-through

• Track engagement metrics, follower growth, impressions, and campaign performance using native analytics and reporting tools.
• Provide monthly performance summaries and insights, including recommendations for future improvements.
• Forward promising leads or inquiries generated through social platforms to the Sales team for follow-up.
• Log campaign data and engagement stats for future reference and campaign benchmarking.

Key Performance Indicators (KPIs)

• Minimum of 12–15 high-quality posts per month across platforms.
• Growth in social media engagement by at least 10% per quarter.
• Response time to comments and messages under 24 hours (within business hours).
• Monthly delivery of social media performance report with recommendations.
• Evidence of lead generation or increased website/event traffic from social channels.

Expected Skill Set and Qualifications

Formal Education & Certification

• Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field (required).
• Additional certifications in social media management, digital marketing, or content creation tools (preferred).

Experience

• 1–3 years of hands-on experience managing organizational or brand social media accounts.
• Proven track record of creating content that increases engagement and drives measurable results.
• Experience with tools like Canva, Adobe Express, Buffer, Later, Meta Business Suite, and LinkedIn Campaign Manager.

Knowledge & Skills

• Strong understanding of social media trends, community engagement tactics, and algorithmic behaviors.
• Excellent writing, editing, and storytelling skills, with the ability to adopt different tones and voices as needed.
• Strong visual aesthetic and familiarity with digital design principles.
• Basic photo/video editing skills (e.g., Canva, CapCut, or Adobe Express).
• Ability to work independently, manage time effectively, and meet deadlines without daily oversight.

Personal Attributes

• Creativity: Brings fresh ideas to storytelling, content formats, and campaign engagement.
• Detail-Oriented: Ensures accurate grammar, visual consistency, and correct branding in all posts.
• Responsiveness: Able to quickly react to comments, trending topics, and urgent updates.
• Team-Oriented: Willing to collaborate with cross-functional teams and represent internal voices externally.
• Proactive: Anticipates content opportunities and stays ahead of the calendar.
• Adaptable: Comfortable navigating change, shifting priorities, and working on tight timelines.
• Integrity: Represents Movaci’s values and mission authentically and professionally online.

Career Development

• Training Programs: Opportunities for paid online courses in social media, digital content, or marketing skills.
• Mentorship: Regular feedback and check-ins with CBDO or Marketing lead for growth and support.
• Performance Reviews: Bi-annual reviews of creativity, execution, and contribution to the marketing strategy.
• Cross-Training: Collaboration with other departments for broader skill exposure (e.g., design, IT)

Company Culture

• Collaborative Environment: Emphasizes teamwork, innovation, and shared success.
• Innovation & Creativity: Encourages the development of new ideas and strategies.
• Diversity & Inclusion: Committed to fostering a workplace where all voices are valued.
• Work-Life Balance: Offers flexible working hours and remote work options.
• Employee Engagement: Promotes team-building activities, social events, and open communication forums.

Work Conditions

• Remote or hybrid work supported.
• Access to required platforms, templates, and brand assets will be provided.
• Expected availability to review and engage on social channels at least 4 times per week.
  
  

Reporting

The Social Media Coordinator will report to the Chief Business Development Officer.