Nahc3mo ago

Growth Manager

Hong KongFull-timemid

OtherGrowth ManagerGrowth Manager Binance Academy

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Quick Summary

Overview

Overview Our client is a fast-growing web3 startup building something collectors will love. They're looking for a Marketing Associate with a growth mindset — someone who loves experimenting,

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OtherGrowth ManagerGrowth Manager Binance Academy

Overview

Our client is a fast-growing web3 startup building something collectors will love. They're looking for a Marketing Associate with a growth mindset — someone who loves experimenting, shipping fast, and figuring out what actually moves numbers. You don't need prior crypto or web3 experience, curiosity to learn is enough.

Working directly with the founders to scale the product, remix content for different platforms, and find creative ways to convert users across channels.

Design and execute campaigns that drive top-of-funnel growth.

Move fast from concept to launch

Build a consistent content engine with creators (in-house or external) that attracts and converts new users weekly

Optimize conversion funnels and landing pages

Track performance, run experiments, pull insights from analytics, and present actionable recommendations to the team

3+ years of experience in growth marketing, performance marketing, content strategy, or campaign execution (preferably at a startup or fast-moving agency)

Proven track record of launching and scaling campaigns end-to-end — from brainstorm to reporting

Deep fluency with social platforms: TikTok, IG Reels, YouTube Shorts, X (Twitter), and emerging channels

Experience managing creators, freelancers, or agencies

Strong grasp of funnel metrics (CTR, CVR, CAC, LTV, drop-off analysis) and eagerness to learn more advanced analytics

Self-starter with a startup mindset: you thrive with ambiguity, think outside the box, and don't need hand-holding

Open to travel for team events, conferences, and live activations

Experience with TCG, collectibles, gaming culture, or hobby communities is a big plus