VP, Growth Marketing

Step into Next Health, where innovation meets longevity. Established over nine years ago, we have grown into a leading force in functional medicine and wellness across the United States, driven by an unwavering mission to advance health optimization and longevity. We are not just leaders in health optimization—we are pioneers.

At Next Health, our mission is more than a statement; it is a commitment to transforming lives. Through groundbreaking functional medicine practices, we empower individuals to unlock their fullest potential, enhancing vitality, performance, and long-term well-being. With a relentless focus on leveraging the latest advancements in health science and technology, we guide our clients in taking their health to the next level.

As Vice President of Growth Marketing at Next Health, you will be responsible for architecting and scaling the full growth engine of the organization—driving predictable, measurable, and efficient demand generation across all markets, locations, and membership tiers.

You will own the systems, strategy, and execution that translate marketing investment into revenue performance, including acquisition, conversion, retention, and lifetime value. This role is central to enabling Next Health’s expansion from a leading health optimization brand into a nationally scaled, data-driven healthcare platform.

In this role, you can expect to:

• Own all marketing data, reporting, and performance intelligence as the single source of truth.
• Build and maintain executive dashboards across funnel, channel, creative, and location performance.
• Define KPI frameworks (CAC, LTV, ROAS, MER, payback period, contribution margin, conversion rates, attribution).
• Ensure data integrity across web, CRM, app, paid media, and analytics systems.
• Partner with Finance and Operations to align marketing and business performance reporting, proactively surfacing insights and performance risks or opportunities in real time.
• Own strategy, budget allocation, and performance across all paid channels (Meta, Google, TikTok, programmatic, CTV, influencer).
• Set CAC and ROAS targets aligned with unit economics.
• Continuously optimize budget allocation based on performance data.
• Own attribution modeling and measurement infrastructure.
• Own full funnel performance from prospect to member to advocate.
• Optimize conversion at every stage of the customer journey.
• Improve landing pages, lead capture flows, and consult booking systems.
• Build scalable lead nurture programs across email, SMS, and lifecycle channels.
• Run continuous A/B and multivariate testing across web, app, and funnels, optimizing creative, copy, offers, and user experience for conversion.
• Scale learnings across channels and touchpoints.
• Own the marketing technology ecosystem (CRM, CMS, analytics, app, dashboards, booking systems).
• Define the martech roadmap and integration priorities.
• Ensure all systems support both conversion and clean data capture.
• Own member lifecycle from acquisition through retention, reactivation, and advocacy.
• Build segmented email, SMS, push, and in-app engagement programs.
• Drive upsell, cross-sell, referrals, and reactivation.
• Partner with operations on retention and engagement strategies.
• Partner with Brand/Creative to develop high-performing performance creative.
• Build rapid testing and iteration frameworks for creative scaling.
• Use performance data to continuously improve creative output.
• Own SEO strategy across corporate and location pages.
• Manage Google Business Profiles and local search performance for all locations.
• Oversee reputation management and review generation.
• Drive organic authority in the longevity and health optimization category.
• Build scalable marketing playbooks for corporate and local execution.
• Support franchisees and General Managers with tools, training, and reporting.
• Lead local campaigns, grand openings, and co-op marketing programs.
• Deliver consistent performance reporting across all locations.
• Own all external marketing agencies and vendor relationships.
• Define KPIs, scopes, and performance accountability standards.
• Evaluate, optimize, and replace partners based on performance.
• Manage contracts and marketing vendor budgets.
• Own full marketing budget planning, allocation, pacing, and reconciliation.
• Build revenue-linked forecasting models tied to spend and unit economics.
• Present ROI and performance accountability to executive leadership.
• Deploy AI across paid media, creative, lifecycle, segmentation, and reporting.
• Implement automation to improve efficiency, testing velocity, and personalization.
• Continuously evaluate and integrate emerging AI tools.
• Build systems that scale output without increasing manual workload.
• Partner with Brand, Creative, Operations, Finance, and Technology teams.
• Align marketing strategy with company growth and operational execution.
• Support executive leadership with reporting, insights, and growth strategy.

We are seeking a VP, Growth Marketing who possesses:

• 5+ years of growth marketing experience with ownership of paid media budgets, CRM, conversion infrastructure, and performance reporting at a consumer brand.
• Bachelor’s degree required, preferably in Marketing, Business, Economics, or a related quantitative field.
• Hands-on command of paid media platforms (Meta, Google, TikTok, programmatic) and analytics tools (GA4, attribution platforms, Looker, Domo, or equivalent BI tools).
• Proven experience building dashboards, defining KPI frameworks, and presenting performance to executive leadership.
• Deep fluency in CAC, LTV, payback period, ROAS, MER, and contribution margin, with the ability to defend these metrics to a CFO.
• Experience managing or leading digital agency relationships.
• Strong ability to partner with Brand and Creative teams without compromising performance outcomes.
• Working knowledge of CRM platforms, marketing automation, CMS systems, and consumer app growth (push, in-app, lifecycle).
• Experience with SEO, local search, and reputation management.
• Demonstrated experience using AI tools in marketing workflows, including creative production, paid media optimization, lifecycle marketing, content generation, and reporting automation.
• Background in premium consumer health, wellness, fitness, beauty, or DTC categories preferred.
• Experience scaling multi-location or franchise brands preferred.
• Familiarity with longevity, biohacking, or health optimization preferred.