Marketing Generalist / HubSpot Marketing Coordinator

Northspyre is looking for a Marketing Coordinator to join our fast-growing, venture-backed start-up team. This is an opportunity to make a meaningful impact at a company transforming the $10.5 trillion real estate industry. We are a lean, high-performing team that values ownership, speed, and transparency, with minimal red tape and a strong focus on outcomes.

At Northspyre, we believe in working collaboratively while giving our team members a high level of autonomy and ownership. We trust our employees to take initiative, make decisions, and drive their work forward. We move quickly, support each other, and continuously look for ways to improve. Our team thrives on clear communication, accountability, and a shared commitment to building something impactful.

An ideal candidate is organized, proactive, and excited to work across marketing operations, content, and campaign execution. This role is perfect for someone who enjoys both the analytical and creative sides of marketing and is eager to leverage tools like HubSpot and AI to drive results.

• We are a lean and collaborative team where everyone contributes and owns their work
• We give employees autonomy and trust to take initiative and make decisions
• We value speed and efficiency—we move fast, iterate quickly, and focus on impact
• We prioritize clear and direct communication, especially in a remote environment
• We encourage proactive problem-solving without heavy oversight
• We are data-driven, using insights to guide decisions and improve performance
• We support a culture of continuous learning, especially with new tools like AI

• Building and managing HubSpot workflows and marketing automation
• Supporting and executing email marketing campaigns
• Managing lead flow and marketing operations processes
• Assisting with content creation, messaging, and storytelling
• Using AI tools like ChatGPT to support marketing initiatives
• Organizing marketing projects, timelines, and workflows
• Supporting campaign execution across multiple channels
• Collaborating with marketing and cross-functional teams

• Experience with HubSpot workflows and marketing automation
• Experience executing email marketing campaigns
• Familiarity with ChatGPT or other AI tools in a marketing context
• Strong English communication and writing skills
• Highly organized and detail-oriented
• Ability to work US timezone hours (required)
• A proactive, creative, and solution-oriented mindset

• Experience working in B2B SaaS environments
• Background in marketing operations
• Content writing or storytelling experience