Consumer Insight Director WP+

Worldpanel | Decoding Shopper Behaviour for Smarter Brand Growth

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As a Consumer Insight Director, you will help our clients turn purchase and consumption behaviour into competitive advantages through continuous monitoring, advanced analytics and delivering tailored solutions. Worldpanel Plus is a new technology that responds to changing consumer and shopper behaviour to ensure our insight stays relevant and even more inspiring than ever. Using a custom-made smartphone app, Shoppix, launched in June 2017, Worldpanel Plus allows panelists to record their purchases and the motivations behind them in real time. Users photograph their receipts through the app, which can in turn trigger surveys to assess why they made their purchase decisions.

This role is the perfect opportunity for a retail expert to drive the service development of a Growth Platform with key clients.

• Account management and immersion within key retailer clients. As Worldpanel Plus grows more and more of our retail clients are buying contractual services from us. This means we need a great addition to the team to run these clients and deliver and present insightful projects using Worldpanel Plus data. To date the core of the sales drive has been to our key retail partners on categories in General Merchandise such as:, DIY, Homeware Toys and Stationery.
• Management and delivery of Worldpanel Plus projects. Employing your ever growing industry knowledge and insight generating abilities to solve client research briefs using the new data.
• Growing the use of the insight within the clients business and leading the client through the evolution of the service as it develops. Worldpanel Plus is an exciting new service. Clients are reacting very positively to have data in these areas for the time and you will need to provide them with clarity on what is feasible and manage their expectations so that they enjoy the full benefits of Worldpanel Plus and grow their usage of the data over time.
• Promoting the service to clients and educating internal audiences. Become an expert with the new data, understanding and articulating its capabilities, benefits and quirks to educate the wider business and promote the service to our client base.
• Delivering against team commercial targets. Also looking for opportunities to help the client across the breadth of the new service, whether that be checking why their shoppers are not buying certain categories in store through surveys or what the opportunity is within ecommerce for example. There are a myriad of ways we could help our clients so it means developing good client relationships and keeping your finger on the pulse. Close sales through consultative selling by working in partnership with relevant account teams and new business people.
• Helping to develop and evolve the capabilities of the service. As one of the key client interfaces of Worldpanel Plus your role will be crucial to the development of the service. It’s critical that we understand and meet the client requirements and gather their feedback so we can develop the service. Hence we will need you to provide feedback of your experiences on client briefs and making relevant suggestions for improvements and enhancements in team forums as well as by testing new capabilities in real client situations.