Senior Marketing Manager (French Speaking)

Worldpanel | Decoding Shopper Behaviour for Smarter Brand Growth

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consumer, so they can set bold strategies and drive sustainable business impact.

Worldpanel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

This role can be based in London, Morocco or Spain. Fluency in both English and French are critical to this role.

The Senior Marketing Manager plays a critical execution-focused role supporting the Regional Marketing Director in delivering high-impact, localized marketing programs that drive commercial growth. This role translates strategy into action — coordinating campaign builds, adapting content, managing program execution, and ensuring flawless operational delivery across the region.

Working as a central partner to Sales and the Global Marketing Centers of Excellence (CoEs), the Senior Marketing Manager brings global initiatives to life with local relevance while maintaining consistency, quality, and speed. They ensure that regional campaigns, content, and activations are executed on time, on brand, and aligned to commercial priorities.

• Localize and adapt global campaign materials — including messaging, creative assets, case studies, and proof points — ensuring regional accuracy, consistency, and impact.
• Translate strategic direction from the RMD into actionable campaign briefs, timelines, and requirements for the Marketing Operations, Storytelling, and Product Marketing CoEs.
• Manage intake, coordination, and feedback for local campaign builds, automation workflows, landing pages, translations, PR and social localization, and other operational requests.
• Support the creation and deployment of regional thought leadership, working with subject-matter experts to draft, edit, or coordinate articles, webinars, or commentary.
• Ensure all localized content adheres to brand, tone, and global narrative guidelines.

• Work with the Marketing Automation Specialist to execute digital-first demand generation programs across the region — including email, paid social, webinars, ABM tactics, and virtual events.
• Partner with Sales to deliver localized playbooks, outreach copy, sales enablement materials, and campaign follow-up guidance.
• Support planning, logistics, and on-the-ground coordination for limited in-person initiatives such as client events, sponsorships, or market-specific activations.
• Maintain local marketing calendars, timelines, and program documentation to ensure alignment with Sales and global partners.

• Work closely with the RMD to align execution with commercial objectives, priority segments, and revenue goals.
• Track and surface local customer insights, competitive context, and cultural nuances that can enhance campaign tailoring.
• Maintain continuous alignment with regional Sales leaders to ensure responsiveness and timely delivery of marketing support.

• Partner with Marketing Operations to monitor campaign and channel performance, ensuring accurate measurement of engagement, MQLs, pipeline influence, and lead flow.
• Prepare recurring dashboards, reports, and qualitative summaries for the RMD and Sales stakeholders.
• Identify optimization opportunities and recommend adjustments to improve performance or refine localization.
• Maintain data hygiene and process compliance across all marketing systems and workflows.

• Serve as a day-to-day point of contact for CoE teams, ensuring smooth workflow, timely reviews, and clear communication on requirements and deadlines.
• Support the RMD in global planning cycles by gathering regional insights, campaign feedback, and executional considerations.
• Uphold Worldpanel by Numerator brand standards across all assets, campaigns, and regional communications.
• Manage budget and help track and invoice processing.