VP of Product, Consumer Subscription Apps

United Statesexecutive

Product ManagementProduct Director

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Quick Summary

Key Responsibilities

sprint discipline, prioritization, KPI definition, release standards, and post-launch measurement Subscription performance across paywall, pricing, packaging, trial flows, upgrades, win-back,

Technical Tools

Product ManagementProduct Director

The product vision and roadmap across NOBL and Flo Pilates
The product operating system: sprint discipline, prioritization, KPI definition, release standards, and post-launch measurement
Subscription performance across paywall, pricing, packaging, trial flows, upgrades, win-back, and retention
Product discovery, prioritization, execution, launch, and iteration across major app initiatives
An experimentation-first product culture using data, customer feedback, and rapid iteration
Translation of the consumer app, subscription, hardware, and AI landscape into practical product advantages
Building and leading a world-class product organization over time

Requirements

~1 min read

Demonstrated success shipping consumer subscription products with measurable business impact
Experience owning product decisions where subscription conversion, retention, churn, ARPU, or LTV were core success metrics
Strong understanding of paywall design, pricing, packaging, onboarding, activation, and monetization
Strong analytical and experimental mindset, with comfort being measured on revenue and retention impact
Ability to work closely with engineering and data teams, challenge estimates, and keep execution moving
High ownership, speed, and comfort operating in ambiguity

We are founder-led and operate with speed, direct communication, and clear accountability.
We believe in exceptional management and invest in tools and opportunities to connect with colleagues.
We build products that positively impact millions of people's lives.
AI is intentionally embedded in how we work, create, and scale, supporting innovation and impact.
Senior leaders are expected to create structure, make decisions, and stay close to execution.

You prefer advisory product leadership over hands-on execution
You talk about product in abstract terms but cannot tie it to measurable business outcomes
You have not owned subscription product economics
You need a mature product organization already in place
You prefer slow, consensus-heavy environments
You identify problems but cannot turn them into systems, owners, and follow-through
You can execute tasks, but struggle to build systems from scratch
You need a full team already in place to execute behind you
You need established systems, tooling, and reporting before you can produce
You need other senior leaders to set the strategy before you can act
You wait for direction before acting on visible problems
You see problems and assume they belong to someone else
You treat seniority as a step away from the work instead of staying close to details

Competitive pay and meaningful opportunities for performance-based advancement.
Direct ownership of roadmap, product systems, subscription experience, and team buildout.
Opportunity to build a product function across two hardware-backed consumer brands.
Scope and compensation growth tied to performance, role expansion, and measurable business impact.

What We Offer

~1 min read

✓Health, Dental and Vision Insurance

✓Life and Disability Insurance

✓Paid Time Off

✓Nine (9) paid holidays per year

✓Complimentary Nobl & Flo products

✓Remote-first

Location & Eligibility

Where is the job

United States

On-site within the country

Who can apply

Listing Details

Posted: May 20, 2026
First seen: May 21, 2026
Last seen: July 20, 2026

Posting Health

Days active: 59
Repost count: 0
Trust Level: 34%
Scored at: July 19, 2026

Signal breakdown

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Nysonian

greenhouse

Nysonian is a global brand-building company that creates and scales next-generation lifestyle brands in travel, fitness, and wellness through a full-stack direct-to-consumer platform.

Employees

350

Founded

2005

Domain

nysonian.com

Jobs

View 7 jobs

View company profile

Salary

$200,000 – $300,000

per year