Oaknorth.Ai4mo ago

Content Marketer

United Kingdom·London,LondonPermanent - Full Timemid

MarketingOtherContent Marketer

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Quick Summary

Overview

At OakNorth, we're on a mission to empower ambitious businesses and the communities they serve. Since 2015, we've lent over $21 billion across the UK and US, helped create more than 58,000 new homes and 36,000 new jobs, and supported hundreds of thousands of personal savers — all while driving…

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We’re looking for a Content Marketer to lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings.

This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset. You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time.

You’ll be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel.

You’ll work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth’s propositions.

Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings

Create high-quality editorial content across Lending, Business Banking and Personal Savings

Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets

Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings

Translate complex financial products, customer problems and market trends into clear, accessible stories

Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps

Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy

Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation

Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused

Identify content opportunities based on customer questions, market trends and commercial priorities

Plan and contribute to editorial themes and content calendars

Edit, refine and elevate content to maintain clarity, consistency and quality across channels

Maintain and help evolve OakNorth’s tone of voice across customer-facing content

More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth

Customers having a clearer understanding of what OakNorth does and how our products help them

Strong engagement with content, measured through readership, time spent, downloads and return visits

OakNorth being recognised as a trusted voice across lending, business banking and personal savings

A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility

Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals

Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics

Strong writing and storytelling skills, with the ability to engage and educate different audiences

Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy

Ability to simplify complex subjects while maintaining accuracy and credibility

A curious mindset and confidence interviewing stakeholders or subject matter experts

Clear, structured thinking and strong attention to detail

Comfortable managing multiple pieces of content across different products and themes

Experience in fintech, financial services or B2B is a plus, but not essential

Proven experience as a content write or editorial lead, ideally covering complex or technical topics

Strong writing and storytelling skills, with the ability to engage and educate different audiences

Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy

Ability to simplify complex subjects while maintaining accuracy and credibility

A curious mindset and confidence interviewing stakeholders or subject matter experts

Clear, structured thinking and strong attention to detail

Comfortable managing multiple pieces of content across different products and themes

Experience in fintech, financial services or B2B is a plus, but not essential

Work-life balance: 25 days holiday per year plus bank holidays, alongside enhanced family leave allowances.

The right tools: Your choice of a high-quality laptop, running macOS or Ubuntu.

Team and company socials: Regular opportunities to connect with your team and the wider company, including informal breakfasts and dinners at OakNorth, and daily access to our in-house barista bar.

Commuter support: Access to cycle-to-work and electric vehicle schemes.