Position Overview
The eCommerce Activation Manager leads the company’s online growth agenda across TikTok, Shopee, Lazada, and D2C.com, with Livestreaming, Affiliate, and KOL/KOC as key growth pillars.
This role sets strategy, owns growth and ROI targets, builds and develops the team, and leads internal and external partnerships required to scale performance. Success is measured by sustainable GMV growth, strong team capability, high-value partnerships, and scalable growth engines
Job Description
1. Strategic Leadership & Team Management

Lead and develop the Livestreaming, Affiliate, and KOL/KOC team with clear goals, accountability, and performance standards.
Define team structure, capability needs, resource allocation, and budget priorities as the function scales.
Build a culture of ownership, experimentation, and continuous improvement.

2. Activation Strategy & Business Ownership

Define annual and quarterly activation strategy, roadmap, and KPIs across TikTok, Shopee, Lazada, and D2C.com, which focuses on Affiliate & Livestream activities.
Translate commercial objectives into channel priorities, investment plans, and scalable activation initiatives.
Own GMV and ROI performance; identify new activation opportunities and respond to platform, consumer, competitor, and algorithm shifts.

3. E-commerce Campaign Activation & Brand Integration

Translate Obagi master brand campaigns into tailored e-commerce activations by platform.
Build activation plans aligned with Brand and Commercial calendars, covering product focus, traffic, content, and promotional mechanics.
Serve as the key bridge between Brand Marketing and E-commerce, ensuring consistent storytelling, visual identity, and pricing/promotion logic in the most efficient resource.
Feed campaign and channel performance insights back into future Brand and Commercial planning.

4. Livestream Management

Own Brand & KOL Livestreams end-to-end, from concept and content direction to production execution and performance review.
Set quality standards across content, host/talent, visual setup, production, run-of-show, and live execution.
Improve livestream effectiveness and production efficiency through format optimization, vendor management, resource allocation, and performance insights

5. Affiliate KOL, KOC & Strategic Partnerships

Recruit and build long-term relationships with high-value KOLs, KOCs, creators, and strategic partners.
Set directions for creator collaborations across campaigns, livestreams, video, content, and key brand initiatives.

Background requirements

Bachelor’s degree in Marketing, Business, E-commerce, or related field,
6–8+ years of experience in social commerce, digital growth, or related fields, including 2–3+ years in people leadership.
Proven experience leading Livestreaming, Affiliate, or digital commerce growth across online platform.
Demonstrated track record of scaling GMV, managing budgets, and delivering ROI.
Strong experience managing senior stakeholders, platforms, agencies, MCNs, and strategic partners.
Proven ability to recruit and manage top-tier KOLs and build KOC or creator communities at scale.
Strong strategic judgment, commercial acumen, negotiation, and leadership capability.
Excellent communication and executive presence in Vietnamese and English.
Data-literate and able to translate analytics into strategic and investment decisions.

Ecommerce Activation Manager

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