Head of Social & Influence

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are looking for a Head of Social & Influence to be our ultimate Social Lead. You are someone who doesn't just understand social; you know how to explode it.

This is a pivotal, "M-shaped" leadership role. Operating with high autonomy and reporting directly to the CEO, you’ll sit on the Senior Leadership Team. You will need the strategic vision to build our social offering into a powerhouse commercial revenue stream, the tech-forward curiosity to lead our AI roadmap, the gravitas to educate our team, and the hands-on drive to deliver "best-in-class" campaigns.

• The Social Exploder: Take our market-leading PR and comms campaigns and blow them out of the water on social channels. You’ll look at every brief, concept, and campaign through a distinct "social-first" lens.
• Social Intervention: Inject social thinking into the creative process early, seamlessly integrating campaigns across owned, earned, paid, and shared media to turn PR ideas into viral, social-first moments.

• Build the Business: Turn social and influence from a supporting capability into a highly profitable, scaled commercial revenue stream.
• Spot the Opportunity: Identify untapped social opportunities within our stellar current client roster and active briefs, pitching and winning organic growth.
• Tech & Tool Definition: Take ownership of defining the right suite of technologies (for monitoring, reporting, and evaluation) to prove ROI and protect the commercial health of the practice.

• AI Maturity & Adoption: Spearhead the agency’s AI roadmap for social and influence. You’ll drive the maturity, adoption, and integration of generative AI tools to enhance productivity and elevate campaign outcomes.
• Ethical AI & Compliance: In partnership with the wider Ogilvy and WPP network, enforce guidelines for the correct, ethical, and responsible use of AI (respecting copyright and client confidentiality).

• Lead the "How": Our team is already strong at the foundations of influencer marketing. Your job is to educate and upskill them on tracking metrics, data-driven methodologies, and building native, scroll-stopping social content.
• Fostering Talent: Manage, mentor, and inspire the sub-team assigned to social and influence work, building a high-performing, future-proofed team.

• Considered Boundaries: When you’re the best at what you do, everyone wants a piece of your time. You will be pulled in all directions by different practice heads. You must possess the stakeholder mastery to set firm boundaries, focusing your energy only where it yields the highest commercial and creative return.

We aren't looking for a pure theorist, nor are we looking for a junior community manager. We need an M-shaped profile who brings:

• Social-First & Influence Passion: A proven champion of social media and creator culture with a track record of maximising project potential.
• Change Management & Transformation Skills: A leader capable of guiding teams, clients, and internal stakeholders through organisational growth and capability evolution.
• Tech & AI Forward Mindset: A keen interest in emerging technologies, with the curiosity and capability to drive AI adoption and team-wide AI upskilling (prompt engineering, generative AI).
• PR & Comms Context: Experience navigating complex, high-level client relationships, particularly across Sport, Health, or Corporate sectors. You know how to operate in regulated environments without losing creative edge.
• Commercial & Strategic Acumen: A strong affinity for data-driven decision-making, with the ability to translate analytics and social listening into profitable campaigns.