Conversational Marketing Specialist

We’re looking for a motivated and analytical Conversational Marketing Specialist to join our dynamic digital marketing team. In this role, you will be responsible for managing and optimizing our website's AI assistant to enhance user engagement and drive conversions. You will also be in charge of creating and presenting performance reports to key stakeholders, providing actionable insights to guide our conversational marketing strategy.

• Train, maintain, and improve our website's AI assistant to ensure a personalized and effective user experience. 
• Develop and maintain a content governance strategy for the AI assistant, ensuring all information is accurate, up to date, and on brand. 
• Collaborate with design and development teams to manage the look and feel of the AI assistant, ensuring it aligns with our brand identity.

• Create and distribute regular performance reports on our conversational marketing efforts for internal stakeholders.
• Analyze key metrics to identify trends, challenges, and opportunities for optimization. 
• Translate data into actionable insights and strategic recommendations to improve performance.

• Continuously monitor and analyze the performance of the AI assistant and other conversational marketing channels. 
• Propose and implement A/B tests and other experiments to optimize for key performance indicators (KPIs) such as engagement rates, lead generation, and customer satisfaction.

• →2-4 years of experience in digital marketing, with a focus on analytics or content management.
• →Proven experience in creating and presenting performance reports to stakeholders.
• →Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• →Excellent written and verbal communication skills.
• →A keen eye for detail and a passion for creating exceptional user experiences.
• →Direct experience managing and training AI-powered chatbots or virtual assistants is a bonus.
• →Experience with A/B testing and other optimization techniques is a bonus.

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• Supporting Your Well-Being 
• Driving Social Impact 
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

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