Director, Marketing Analytics

United States·San Francisco,Bellevue,Chicagoexecutive

MarketingMarketing Analytics

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Quick Summary

Key Responsibilities

12+ years in Marketing, Analytics, Operations,

Requirements Summary

https://rewards.okta.com/us . The annual base salary range for this position for candidates located in California (excluding San Franc

Technical Tools

MarketingMarketing Analytics

Responsibilities

~1 min read

→12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
→5+ years managing and developing analytics teams; strong leadership skills
→5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
→Track record of using data to drive business strategy and budget decisions
→Experience across enterprise sales, product-led growth, and partner marketing models

Deep expertise in marketing attribution modeling and multi-touch measurement
Data storytelling: communicate complex insights to executives and influence decisions
Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
Expert-level Tableau, Salesforce, Snowflake, Excel
Statistical analysis, A/B testing, and experimental design

Nice to Have

~1 min read

AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
Google Analytics (GA4) or Adobe Analytics expertise
SQL proficiency
Growth marketing or demand gen background
Privacy-first measurement, DSPs, programmatic advertising experience
Python, R, or similar statistical tools
Advanced degree (MBA, Analytics, Economics, or related field)

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The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$240,000—$330,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$214,000—$295,000 USD

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Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

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