Marketing Analytics & Growth Manager

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

• →Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
• →Exhibit active leadership in order to model and support the company’s values, vision and strategies
• →Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
• →Provide support to Senior Leadership, Director of Business development and commercial department team members:
• →Economic issues, Market trends and customer behavior related to our business
• →Develop and execute lead generation strategies to support profitable sales growth
• →Present research tables, trends, graphs, forecasts on markets and the economy
• →Evaluate various economic policies and regulations that impact our business opportunities
• →Owns website performance, user experience, SEO, and content
• →Ensure accurate tracking of leads, campaign performance and customer interactions
• →Manage all internal and external communications efforts (social media, digital signage)
• →Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
• →Partner with Sales to improve lead quality and lead-to-customer
• →Develop innovative marketing campaign ideas and support them from implementation to completion
• →Create and/or coordinate the production of multimedia and use where valuable (videos, photography)
• →Lead the planning and execution of the customer leadership events when/if held
• →Identify and monitor competitors and understand their core competencies
• →Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects
• →Review and analyze department data and trends to make continuous improvement recommendations
• →Prepare and share marketing information with board of directors and executives as requested
• →Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.
• →Create communication pieces as needed (customer/employee newsletters, postings, )
• →Guide and support customer satisfaction surveys through analysis and strategy
• →Identify and implement methods for reducing costs and expenses in the department
• →Respond to emergency situations during and after standard hours to resolve issues that may arise
• →Develop and implement department goals and key measures that align with the mission, vision and values of the organization