Content Strategist & AI Copy Lead

United Kingdom·Londonlead

MarketingContent Marketer

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Quick Summary

Key Responsibilities

Own positioning, messaging frameworks, and campaign narratives for Client's products, propositions, and sectors — answering the strategic content question before production begins,

Technical Tools

MarketingContent Marketer

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the Role

~1 min read

Proven experience as a senior copywriter, content strategist, or content lead in an agency, in-house team, or content studio.
Strong ability to develop positioning, messaging frameworks, and campaign narratives from complex product and business information.
Excellent writing and editing skills across long and short form — from thought leadership articles to headlines, emails, and social posts.
Experience building reusable content tools: tone-of-voice guides, message houses, prompt libraries, or content templates.
A critical editorial eye: able to assess AI-generated copy quickly and improve it through prompt refinement or direct editing — not simply approve it.
Confidence working with senior stakeholders and turning competing requests into clear, prioritised content plans.
Strong organisation and the ability to manage multiple requests at pace, including triaging briefs and managing stakeholder expectations.
Genuine interest in what AI can do for content and creativity, with awareness of the ethical and legal considerations involved.

Experience with Pencil or an equivalent AI creative platform (training on Pencil will be provided).
Background in financial services, payments, fintech, or B2B technology.
Familiarity with writing in a regulated environment, including financial promotions or Consumer Duty requirements.
Experience with SEO, content performance measurement, or content management systems.
Experience creating B2B sales enablement content.
Advanced use of Gen AI tools — such as ChatGPT, Claude, or Gemini — to enhance copy quality and content output, including hands-on prompting, model selection, and workflow design.
Experience building AI-assisted workflows for yourself and others to improve efficiency and output quality.
Ability to train others on effective AI tool use and share best practice across the team.
Agentic approach to complex, multi-step content challenges — breaking briefs into components and finding efficient, high-quality routes to delivery.
Strong understanding of AI capabilities and limitations, with rigorous human oversight and editorial judgement applied throughout.

Req ID: 18867

#LI-SL1 #LI-Director #LI-Hybrid

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.