Senior Director, Marketing Operations

We are looking for a Senior Director, Marketing Operations to own the global marketing operating model that connects strategy to execution across campaigns, launches, media, lifecycle, and critical business initiatives (retail, DTC, commercial, membership). This role is the “COO of Marketing,” responsible for planning, ways of working, and cross‑functional alignment so Oura delivers exceptional, on‑brand work on time and on budget at global scale.

• →Design and evangelize the Global Marketing Operations Program
  Create, communicate, and continuously improve a global operations program that ensures our marketing work is high quality, on time, and on budget, and matches the Oura brand experience across markets and channels.
  
  
• →Own the marketing operating model and ways of working
  Build consistent, coordinated processes across the entire Marketing organization (including agencies and contractors) that connect strategy and execution: planning rhythms, intake and prioritization, tiering frameworks, creative review/approval, and launch governance.
  
  
• →Lead planning and launch orchestration
  Partner with Product Marketing, Integrated Marketing, Creative, Comms, and Commercial to lead annual and in‑year planning for campaigns, product and feature launches, and key business initiatives. Ensure there is a single, realistic roadmap and calendar that Marketing can execute against.
  
  
• →Drive cross‑functional alignment and change leadership
  Take vague operating‑model problems (e.g., “creative review is inconsistent,” “launches feel last‑minute”), frame them crisply, align senior stakeholders on decisions and decision‑rights, and drive implementation and adoption across teams.
  
  
• →Partner with Finance on investment governance
  Work with FP&A to connect the marketing roadmap and production investment choices to business outcomes. Provide visibility into where we are investing, how we are pacing vs. plan, and how learnings should inform future spend and focus.
  
  
• →Lead and develop the Marketing Ops team
  Manage and mentor a team of ~10 marketing ops specialists (e.g., Project Managers, Producers and Program Managers), creating a strong culture of clarity, reliability, and service to the broader org.
  
  
• →Support performance tracking and continuous improvement
  Partner with analytics and channel leads to support tracking, analyzing, and reporting on marketing department and campaign‑specific performance metrics, and use these insights to refine processes and planning.

• 15+ years in global marketing operations, marketing strategy & operations, or related fields, with experience in high‑growth, fast‑paced environments.
• Proven ability to establish systems and processes in dynamically scaling organizations and to see them through from design to adoption.
• Excellent communication and interpersonal skills; able to influence and collaborate effectively across all levels, including senior executives and external partners.
• Experience working closely with brand, creative, product marketing, growth/media, retail, and production teams, with a strong appreciation for creative quality.
• Demonstrated strength in partnering with Finance (FP&A) on budgeting, forecasting, and investment decisions.
• Track record of taking ambiguous, cross‑functional problems, framing them clearly, identifying a path forward, and driving initiatives over the finish line.
• Proven people‑leadership experience managing and developing high‑performing teams.