Senior UX Researcher, Commerce

Oura is looking for a senior-level UX Researcher to help improve the experience of discovering, evaluating, purchasing, and managing Oura products and Membership online. This role will initially focus on the global DTC eCommerce experience, with opportunities to support Membership and Commercial/B2B experiences as the work expands.

• →Spearhead holistic user research initiatives spanning digital commerce and enterprise portals, directing efforts from initial scope formulation to strategic actionable guidance.
• →Design and execute user interviews, usability evaluations, concept testing, card sorting, alongside diverse qualitative evaluation techniques.
• →Collaborate closely with Design, Product Management, Engineering, Insights, Marketing, and Commercial partners to surface critical research priorities.
• →Synthesize investigative work into impactful deliverables, such as journey maps, entry point analysis, Jobs to Be Done, page-level goals, and friction mapping.
• →Assess user experiences by integrating qualitative findings with analytics metrics, experimentation outcomes, and heuristic standards.
• →Articulate themes effectively to leadership, tying customer motivations directly to overarching business and product metrics.
• →Elevate internal research operations through scalable frameworks, standardized templates, and lightweight workflows that streamline design validation choices.

This is a remote US role with a slight preference for candidates based in San Francisco, San Diego, or Boston.

• 5+ years of dedicated user research practice, showcasing a proven history of guiding end-to-end studies that directly shape product strategy.
• Proven background evaluating digital commerce platforms alongside B2B, enterprise, SaaS, or complex web applications.
• Exceptional qualitative research mastery—specifically in-depth interviews, usability studies, core synthesis, and distilling key insights responsibly from small user cohorts.
• Modern AI-driven methodology: Skillfully leverages cutting-edge AI tools to streamline participant recruitment, session moderation, transcript analysis, research repositories, and knowledge sharing—while maintaining rigorous standards around data privacy, ethics, and study integrity.
• Deep expertise deploying customer journey mapping, Jobs to Be Done, page-level objective definitions, heuristic reviews, and comprehensive experience audits.
• Adept at unifying qualitative insights with quantitative metrics, telemetry, and experiment results to form cohesive narratives.
• Outstanding workshop facilitation and communication abilities that build consensus across executive leadership and cross-functional teams.
• Practical exposure to centralized research repositories, behavioral analytics suites, experimentation tools, and scalable research operations.
• Track record of establishing or scaling a high-impact research function within rapidly expanding organizations or agile startup environments.
• Co-authored with Glean

• Experience researching health, wellness, digital health, healthcare, or wearable technology products.
• Experience working across international markets and diverse user groups.