Paid Search Specialist

In this role, you’ll manage and optimize search programs for some of the world’s leading B2B SaaS companies. Here you'll have the opportunity to test new strategies, experiment within platforms, and continuously improve campaign performance. We’re looking for someone who enjoys digging into campaign data, challenging assumptions, and pushing platforms to perform better. This role is ideal for a specialist who views paid search as a craft and is motivated to deliver measurable results for clients. 

Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,500-$80,000 CAD/year, depending upon relevant skills and experience, as part of a complete, competitive package.

With expertise across platforms like Google Search, Display, Demand Gen, YouTube, and Microsoft Ads, you'll drive measurable paid search advertising initiatives.

The Technical Stuff You’re Really Good At

• →Campaign strategy & planning. You develop paid search strategies based on client goals and needs, audience research, and competitive analysis. 
• →Ad & budget management. You adjust tactics and budgets to optimize clients’ campaigns to reach and deliver against goals.
• →Testing & optimization. To refine results, you test different ad copies, bids, and targeting options (like location, demographics, and timing).
• →Performance analysis. Leveraging analytics tools (e.g., Google Analytics, Google Ads, Looker), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.

What You Prioritize When Working In Teams

• →Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly.
• →Communication & collaboration. You focus on building strong and trusting relationships with your internal teams and client partners.
• →Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills. 

Key Competencies

• →3+ years experience in paid search digital advertising platforms, including Google Ads, Display, Demand Gen, YouTube, and Microsoft Ads
• →Experience ramping up quickly, delivering impact
• →Experience managing complex projects and fostering relationships with clients and stakeholders
• →Experience working within paid social advertising platforms (Meta and LinkedIn) is an asset
• →Experience in B2B or SaaS marketing is an asset
• →Experience in an advertising or marketing agency is an asset
• →Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset

The Kind Of People Who Best Fit This Role

• →Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture
• →Optimistic & Collaborative: You maintain a positive outlook in challenging times, and leading teams to solve tough problems motivates you 
• →Proactive: You prioritize forward momentum on projects and in your own development
• →Analytical: You exhibit a probing mind and draw insights from data
• →Growth-Driven: You believe talent and performance can be developed through effort and persistence
• →Efficient: You produce significant output, avoiding wasted effort where possible
• →Honest & Ethical: You don’t cut corners; you do what is right, not convenient

Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience.

When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout North and South America, Europe, Australia, and beyond.

Check us out on Glassdoor or connect directly with one of our teammates to find out what it’s really like to work at Outshine.