Lifecycle Marketing Lead
Quick Summary
About the Role As the Lifecycle Lead, you will own PandaDoc's full lifecycle campaigns function: leading a team of Campaign Managers responsible for engaging customers across every stage of their journey with PandaDoc, from prospect education through to customer expansion.
- 6+ years of experience in B2B lifecycle or Integrated campaigns marketing with at least 3 years leading and developing high-performing teams - A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline,…
About the Role
~1 min read- 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams
- A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue
- Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy
- Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team.
- Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs
- A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly
- Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus
- The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week
- Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through
- Comfort with ambiguity and a bias toward action — you define clarity rather than waiting for it
- Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow
What We Offer
~1 min readThe annual range for this role is $170,000–$190,000 OTE, which includes both base and variable pay.
Employees may be able to purchase company stock or receive annual bonuses. Employees and their families may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, a birthday PTO day, and 12 company paid holidays per year.
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability, or other basis protected by law.
Location & Eligibility
Listing Details
- Posted
- May 11, 2026
- First seen
- May 11, 2026
- Last seen
- June 6, 2026
Posting Health
- Days active
- 25
- Repost count
- 0
- Trust Level
- 39%
- Scored at
- June 6, 2026
Signal breakdown
PandaDoc is an all-in-one document automation software that streamlines the process of creating, approving, and eSigning proposals, quotes, and contracts.
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Lifecycle Marketing Lead