Lifecycle Marketing Lead

About the Role

As the Lifecycle Lead, you will own PandaDoc's full lifecycle campaigns function: leading a team of Campaign Managers responsible for engaging customers across every stage of their journey with PandaDoc, from prospect education through to customer expansion.

PandaDoc is a leading document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements. Our customers range from self-serve small business users who onboard independently to enterprise accounts working closely with our sales and customer success teams. Our lifecycle campaigns need to serve both motions with equal sophistication and with a unified experience.

You will lead a team that owns the prospect experience, new customer activation and onboarding, product adoption, and customer expansion and retention programs. You will also oversee our integrated campaigns function - ensuring that major go-to-market moments land consistently across every stage of the customer lifecycle. This is a role for someone who thinks end-to-end, builds for scale, and believes great lifecycle marketing is a growth lever, not a communication exercise. Critically important to success in this role is using AI as a force multiplier - an enabler for your team to move faster, test more, and personalize in ways that you couldn’t without AI systems in the mix.

You will be a key strategic partner to leaders across Growth Marketing, Product Marketing, Sales, Customer Success, and Product, with shared OKRs that your team will be responsible for helping to drive. You will be the advocate for your team's needs: the tooling, data access, the cross-functional alignment, and the strategic air cover to do the work well.

- 6+ years of experience in B2B lifecycle or Integrated campaigns marketing with at least 3 years leading and developing high-performing teams

- A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue

- Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy
- Ingrained with AI-powered marketing tools in your workflow - whether that’s using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team.

- Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs

- A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly

- Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus

- The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week

- Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through

- Comfort with ambiguity and a bias toward action — you define clarity rather than waiting for it

- Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow