Senior Manager, Lifecycle Marketing

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest healthcare company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

Parsley Health is looking for a Senior Lifecycle Marketing Manager to own the full lifecycle experience across email and SMS, from first touch through long-term retention and advocacy.

This is a senior, highly technical, hands-on role for a lifecycle marketer who is deeply experienced in Customer.io and comfortable owning every aspect of lifecycle execution. You will design, build, test, deploy, and optimize complex, event-driven journeys across all of our products.

You’ll own both pre-sale and post-sale lifecycle strategy, with clear accountability for engagement, conversion, retention, and referral performance.

• →Pre-Sale Lifecycle Ownership
• →Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
• →Design and build event-driven journeys for: newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products
• →Optimize journeys to increase engagement, appointment bookings, and purchases
• →Post-Sale Lifecycle Ownership
• →Own all post-sale lifecycle marketing strategy across email and SMS in Customer.io, including: member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
• →Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
• →Technical Execution & Experimentation
• →Personally build, QA, and deploy lifecycle journeys
• →Work comfortably with events, attributes, triggers, and conditional logic
• →Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers
• →Iterating based on performance and behavioral signals
• →Reporting & Optimization
• →Own lifecycle reporting and insights across all campaigns
• →Monitor engagement, conversion, and retention metrics
• →Identify drop-offs and data issues within journeys and resolve them
• →Translate insights into concrete optimizations and roadmap improvements

• You have 5–10 years of lifecycle marketing experience and are deeply hands-on
• You have significant experience building in Customer.io (not just managing it)
• You’re comfortable working with event-based data models and debugging lifecycle flows
• You’ve personally owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
• You have strong copy instincts and can write effective, member-centric lifecycle messaging
• You’re analytical, detail-oriented, and obsessive about journey quality
• You enjoy working cross-functionally with Product, Engineering, and Member Experience teams
• You’re excited by healthcare, behavior change, and improving long-term member outcomes
• Deeply passionate about root-cause healthcare and empowering people to stay well
• Familiarity using a MacBook, Google suite, Slack and Zoom

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. We look forward to connecting!