Senior Manager, Customer Marketing & Engagement

PatientPoint is seeking a strategic and results-driven Senior Customer Marketing and Engagement Manager to own and elevate our end-to-end customer lifecycle marketing strategy. This role will lead the development of a comprehensive customer engagement framework designed to drive retention, loyalty, product utilization and customer advocacy across our healthcare provider base. 

This leader will partner closely with Customer Success, Product, Provider Operations and Demand Marketing to create strategic engagement touchpoints across the customer journey — from onboarding through ongoing retention and expansion. The ideal candidate combines strategic thinking with strong executional rigor, brings experience building segmentation and lifecycle programs, and is passionate about turning customers into advocates. 

This role is accountable for demonstrating measurable impact on product adoption and retention. 

• 8+ years of experience in customer marketing, lifecycle marketing, product marketing or retention marketing (healthcare or B2B preferred) 

• Proven experience developing lifecycle engagement strategies that drive measurable retention and growth 

• Experience building customer advocacy programs  

• Expertise in marketing automation platforms and CRM systems 

• Ability to operate both strategically and tactically in a fast-paced environment 

• Exceptional cross-functional collaboration and influence skills 

• Strong executive presence and ability to communicate effectively with senior leadership 

• Bachelor’s degree in Marketing, Communications or related field 

About PatientPoint: 
PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. 

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What We Offer: 
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.