Director of Campaign Marketing

California Or Ny Preferredexecutive

OtherDirector

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Quick Summary

Overview

Director of Campaign Marketing Location: Remote (CA or NY preferred) Status: Full-time, Exempt THE COMPANY: At PAX Labs, we strive to enhance people’s lives through exceptional cannabis experiences.

Key Responsibilities

Lead campaign ideation, planning, and execution for new product launches, seasonal releases, limited-time offers, and brand collaborations — ensuring all activity is aligned with commercial and partner objectives.

Requirements Summary

15+ years of marketing experience with a demonstrated focus on campaign strategy and execution, ideally in a fast-moving consumer brand or agency Environment Proven track record of developing and launching integrated campaigns across digital,…

Technical Tools

ecommerce

Responsibilities

~1 min read

→Lead campaign ideation, planning, and execution for new product launches,
seasonal releases, limited-time offers, and brand collaborations — ensuring all
activity is aligned with commercial and partner objectives.
→Develop clear campaign briefs that define business objectives, target audiences,
messaging hierarchy, and channel requirements
→Maintain a rolling 12-month campaign roadmap that helps the organization plan
and resource effectively
→Champion big, culturally resonant ideas built for multi-channel extension across
OOH, social, digital, retail, and experiential in support of e-commerce, wholesale,
and retail channels
→Own end-to-end execution — coordinating across product, creative, channel,
media, and legal to deliver on time and on budget
→Manage campaign timelines, budgets, and trafficking across paid, owned, and
earned channels
→Act as the connective tissue between product, marketing, and commercial teams to
ensure coherence across all touchpoints
→Conduct post-campaign analysis and translate findings into actionable
improvements for future cycles
→Lead and develop a team of campaign marketers, fostering accountability, creative
rigor, and continuous learning
→Leverage and grow a network of agency partners across creative, media, and
influencer disciplines
→Please note that this job description is not designed to cover or contain a comprehensive
listing of activities, duties, or responsibilities that are required of the employee for this job.
→Duties, responsibilities, and activities may change at any time with or without notice.

Requirements

~1 min read

15+ years of marketing experience with a demonstrated focus on campaign
strategy and execution, ideally in a fast-moving consumer brand or agency
Environment
Proven track record of developing and launching integrated campaigns across
digital, social, OOH, and retail channels
Strong creative instincts paired with analytical discipline — comfortable evaluating
ideas by both cultural resonance and performance potential
Deep fluency in paid and owned digital channels, including social, programmatic,
and content
Experience managing campaign budgets, agency relationships, and cross-functional stakeholders
New product launch experience required
Passion for and curiosity about the cannabis industry
People leadership experience with a track record of developing direct reports
Bachelor's degree required; MBA a plus

What We Offer

~2 min read

✓We are here to enhance their lives. We put their needs first ineverything we do. We work together to deliver unique solutions for their benefit.Build a Community

✓We are active and beneficial builders of a global community. Wecollaborate together to support sustainability, well-being, and social equity efforts—bothinternally and externally—to establish cannabis as a force for good.

✓Innovate with Passion - We are passionate about enhancing the cannabis experience bymaking it positive, accessible, and intuitive. We set the standards, innovate for consumers, and find the yes as a team.

✓Be the Solution and Collaborate - We work as a team to achieve winning outcomes,knowing we each individually are the solution, but can only succeed together.

✓Lead with Humility and Transparency - We stay open and humble in everything we do.

✓We value learning from each other, and cultivate transparency in our culture andProducts.

✓We will ensure that individuals with disabilities are provided reasonable accommodationto participate in the job application or interview process, to perform the essential jobfunctions, and to receive other benefits and privileges of employment. Please contact usto request accommodation.