Growth Marketing Partner

 

 

The Growth Manager is responsible for executing PayJoy’s digital acquisition strategy across key markets including Mexico, Brazil, and Colombia. This role drives scalable and profitable growth through performance marketing, funnel optimization, and cross-functional collaboration with Risk, Product, and Analytics teams. The position focuses on acquiring high-quality customers while optimizing CAC and ensuring strong portfolio performance.

Execute and monitor the DTC acquisition strategy across paid and owned channels (Google, Meta, TikTok, affiliates) to drive efficient customer growth.

Launch and optimize multi-market campaigns, testing creatives, audiences, and bidding strategies to maximize ROI.

Analyze performance using cohort-based metrics (LTV, CAC, payback) to generate actionable insights and daily reports.

Partner with Risk and Analytics teams to ensure acquisition quality aligns with credit performance metrics like approval rates and delinquency.

Implement structured experimentation across the funnel, including landing pages, onboarding flows, and targeting to improve conversion.

Technical Support: Collaborate with Product and Engineering to enhance tracking, attribution, and measurement frameworks.

Localization: Support the development of localized strategies, adapting messaging and user journeys to country-specific dynamics.