Product Marketing Manager

You’ve probably already heard about Ghent’s buzzing tech scene, now’s your chance to be part of it! We’re looking for a Product Marketing Manager to turn market understanding, product innovation and customer insight into positioning, adoption and commercial impact.

Logistics? Maybe not what you dreamed of as a kid. But building a fast-growing international SaaS scale-up that’s transforming how some of the world’s largest industrial companies operate? That’s a different story.

Peripass is a tech company at heart. We build software that digitises and automates complex logistics environments for companies like Bridgestone, Alpro and Arcelor Mittal. These companies have hundreds of trucks (un)loading every month, and our SaaS platform helps them orchestrate that whole process. Peripass is a high-impact SaaS platform used in international enterprise environments.

As our Product Marketing Manager, you sit at the intersection of Product, Sales, Customer Success and Marketing. You help us understand the market, translate product capabilities into clear customer value, and make sure our innovations actually land with the right audiences.

Ready to be part of the next steps of Peripass? Here are your core responsibilities:

You build a deep understanding of how logistics and operations teams actually run their sites, and you translate those insights into sharper positioning and go-to-market recommendations:

• Develop a strong understanding of operational processes across customer sites.

• Build industry knowledge in logistics tech, yard management, supply chain operations and adjacent software categories.

• Conduct customer interviews and market research.

• Run win/loss analysis.

• Identify customer patterns, objections and adoption signals.

• Research competitors and adjacent markets.

• Continuously refine ICP definitions and segmentation.

• Monitor category evolution and operational trends.

• Translate insights into positioning and go-to-market recommendations.

You make sure new features, releases and product updates are launched in a way that is clear, relevant and commercially impactful:

• Own the go-to-market strategy for launches and releases.

• Define positioning and target audience recommendations.

• Provide input on packaging and commercialisation.

• Build launch plans across Product, Marketing, Sales and Customer Success.

• Coordinate internal readiness.

• Measure launch performance.

• Improve feature adoption and commercial impact.

• Create repeatable launch processes as we scale.

You help us explain what Peripass does, why it matters, and how it creates value across different industries, personas and buying groups:

• Maintain and evolve the Peripass messaging framework.

• Translate product capabilities into differentiated customer outcomes.

• Develop vertical narratives and use cases.

• Build message hierarchies across personas.

• Support category positioning and market narrative.

• Ensure consistency across the website, launches and sales assets.

• Create compelling ways to explain the gap between planning and physical execution.

In close collaboration with the Content Marketer, you turn market insight, product knowledge and customer proof into content that helps buyers understand the value of Peripass:

• Develop launch assets.

• Create customer stories and case-driven campaigns.

• Produce educational content.

• Build webinars and explainers.

• Translate operational complexity into understandable stories.

You help identify where strategic partnerships can strengthen our market position, ecosystem relevance and commercial reach:

• Map the strategic partner landscape across technology partners, system integrators, consultants and ecosystem players.

• Identify integration opportunities with TMS, WMS, ERP, slot booking, telematics and hardware vendors.

• Develop partner value propositions and joint use cases.

• Support partner messaging and commercial storytelling.

• Evaluate partnerships based on strategic and commercial leverage.

• Translate partner insights into go-to-market opportunities.

You make sure Sales and Customer Success have the right knowledge, tools and narratives to explain Peripass clearly and confidently:

• Build enablement assets and product training.

• Develop battlecards and objection frameworks.

• Support discovery and demo narratives.

• Create bottom-of-funnel materials.

• Help Customer Success drive adoption.

• Improve commercial confidence across teams.

You will work closely with Product, Revenue, Marketing and Customer Success, and play a key role in how Peripass positions itself, launches innovation and communicates value to the market.