SM, Category - Merchant Lending

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. 

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

This is a critical leadership role responsible for steering the strategic direction and operational success of the lending business. You will be the primary driver of growth, ensuring that the merchant lending portfolio achieves scale while maintaining industry-leading standards in governance, process efficiency, and product innovation.

• Growth Ownership: Complete end-to-end accountability for the growth of Merchant Lending volumes within the PhonePe ecosystem.
• Operational Excellence: Achieving a gold standard in strategic planning, execution, governance, and business reporting.

• →Strategic Vision: Define functional vision and goals for short-term cycles in consultation with leadership, ensuring tight alignment with overall organizational objectives.
• →Business Outcomes: Maintain and exceed business and numerical targets by developing industry-leading frameworks for data-driven decision-making and execution.
• →Growth & Innovation: Dissect industry movements to drive business growth; this includes optimizing current business lines and proactively adding new credit products to the portfolio.
• →Product & Roadmap Alignment: Undertake active discussions with Product Leaders to understand the long-term roadmap and plan execution strategies in sync with product releases.
• →Systems & Information Architecture: Enable the team by enhancing information architecture and support systems to streamline data flow and operational efficiency.
• →Governance & Risk: Set up a robust governance structure to proactively identify and mitigate issues within the design or execution of business processes.
• →Regulatory Readiness: Proactively study and prepare the category for regulatory changes and significant industry developments to ensure business continuity and compliance.
• →Change Management: Drive complex, large-scale changes to systems and processes for sustained long-term impact on the business.
• →Stakeholder Management: Serve as the 'Voice of the Function' during periodic update discussions and strategic reviews across the organization.
• →Cross-Functional Problem Solving: Act as a bridge between departments to solve complex cross-functional challenges that impede category growth.
• →People & Org Development: Take an active role in defining the right organizational structure and work with leadership to coach and develop team members for specialized roles.

• MBA or equivalent from a Tier-1 institute with 5+ years of experience in Category Management, Fintech, or Lending.
• Proven track record of managing high-volume business outcomes in a fast-paced environment.
• Strong analytical mindset with the ability to build decision-making frameworks from scratch.
• Excellent communication skills to act as the functional representative to senior leadership.

Life at PhonePe

PhonePe in the news