Marketing Manager

Marketing Manager - Position Description

WHY WE LOVE WORKING AT PIE:

PIE is a leading business development partner for professional services firms, creating global connections with a distinctly human touch. We provide excellent service for our clients and partners and pride ourselves on delivering the lagniappe (the little extra in a baker’s dozen!). The work we do every day is fascinating - we drive meaningful, intimate conversations among leaders in business, non-profits, and non-government organizations looking to solve their most pressing challenges and learn from peers. Our mission is to make the world smaller and smarter by connecting powerful minds.

Our people are the heart of our business and culture. We are an inclusive, employee-owned company. We come from all over the country and across the state of Montana. We are a community of unique individuals with many lived experiences: former legislators, ski racers, movie producers, Peace Corp volunteers, marketing leaders, and teachers. We are a team of curious self-starters who love to learn. Our culture of belonging invites all our unique experiences to the table, where we innovate, problem-solve, and share a passion for doing great work while living full lives. We work as a team to support each other’s passions and ambitions, both in and out of work. In addition to offering competitive benefits, PIE values and invests in its employees’ health and well-being. We are committed to ongoing education, career development, and training. To nourish our culture and build relationships, PIE holds several annual company gatherings/outings. PIE cares about the communities we live in: we participate in events and programs to strengthen our commitment to inclusivity, engaging in community outreach and volunteering with organizations that support the Gallatin Valley.

PIE’S COMMITMENT TO EQUAL EMPLOYMENT OPPORTUNITY:

PIE is committed to creating an equitable, inclusive, diverse and sustainable work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, marital status, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, political affiliation, or veteran status.

We believe that corporations’ bad behavior disproportionately hurts the most marginalized people in society — including people of color, women, and LGBTQ+ people. We believe efforts to make our company more diverse, equitable, and inclusive are central to the success of our business. We strongly encourage applications from people with these identities or who are members of other marginalized communities.

POSITION DESCRIPTION:

The Marketing Manager at PIE is responsible for helping shape how PIE shows up in the market and enabling firm growth in close partnership with Business Development, Account Growth, and Client Experience. This role supports PIE’s marketing strategy, brand positioning, content and messaging, digital presence, and marketing operations, with a strong focus on translating leadership vision into clear, compelling, market-facing communication.

This is a hands-on, player‑coach role for a senior marketing leader with professional services experience who understands long, relationship-driven sales cycles and the role marketing plays in building credibility, clarity, and trust. While the Managing Director and Chief Client Officer set overall vision and direction, this role is responsible for translating executive vision and marketing strategy into an integrated marketing action plan. The marketing manager will build, prioritize, and execute the marketing strategy that brings that vision to life day to day.

The Marketing Manager serves as the strategic bridge between PIE’s services and the market and is expected to personally own critical elements of writing, positioning, editing, content development, and campaign execution, in addition to leading and developing the marketing team.

BREAKDOWN OF DUTIES AND RESPONSIBILITIES:

Growth & Business Development Partnership

Partner closely with Business Development, Account Growth, and Service Line leaders to support revenue growth across existing and emerging offerings.

• • • Tracking and Performance:
      • Define and track meaningful marketing performance indicators appropriate for professional services and long sales cycles
      • Develop executive-ready reporting that connects activity to engagement, influence, and brand momentum
      • Drive meaningful visibility and inbound impact within a disciplined, ROI-minded marketing budget
    • Growth Engine Summit
      • Manage PIE’s annual Growth Engine Summit including the development of clear KPIs and execution against those KPIs
      • Support PIE’s brand presence across event lifecycle including invites, event experience and follow-ups
    • Account-based Marketing: Develop and execute an account-based marketing (ABM) approach for priority accounts, including:
      • Defining the ABM framework and targeting strategy
      • Deep partnership with BD and Account Growth to understand account context, relationship maturity, and growth opportunities
      • Developing tailored positioning and messaging aligned to each account’s goals and challenges
    
    

Client Proof & Brand Engagement

Responsible for how PIE demonstrates credibility and impact in a market-appropriate way.

• • • Case Studies and Client Success Stories:
      • Own the development of client success stories, case studies, and proof points.
      • Translate client work into compelling, market-ready narratives while respecting confidentiality and own the development of client success stories, case studies, and proof points
      • Partner with Client Experience and Service Line leaders to capture outcomes, insights, and moments that matter
    • Brand Experience and Consistency
      • Oversee programs that shape how clients and executive participants experience the PIE brand beyond delivery, including:
        • PIE-branded events and programs
        • Gifting, swag, and special moments
        • Includes responsibility for annual holiday gifts
      • Partner closely with the Head of Client Experience to ensure a cohesive and elevated brand experience throughout the client lifecycle of delivery
      • Ensure brand consistency and quality across channels, offerings, and client touchpoints. Ensure the brand reflects PIE’s credibility, differentiation, and leadership in professional services growth.
    • Author Eminence and Book Promotion
      • Capitalize on PIE’s three books and in-house authors to support PIE’s brand and credibility in the market, driving outbound distribution of PIE’s publications.
      • Build and execute a plan to drive author eminence in the market through digital channels or speaking engagements.
    • Employer Brand
      • Responsible for maintaining a strong employer brand that is consistent and aligned with leadership and engages current and future employees in an authentic way.
      • Including but not limited to community-based engagement opportunities, volunteering, sponsorships, conference presences, job fairs, etc.
      • Responsible for submitting annually to awards and recognition vehicles (Example: Top Workplaces, Consulting Magazine, etc.)
    • Annual Report
      • Responsible for the leading the team that delivers PIE’s Annual Report, in line with B Corp Certification.
    
    

Service Offering Positioning

Execute the “what” and “why” of how PIE’s services and offerings show up in the market.

• • • Service Line Positioning
      • Support the positioning and messaging for PIE’s services, programs, and offerings
      • Translate complex, relationship-driven work into clear, compelling value propositions for senior decision-makers
      • Partner with Service Line leaders to refine how offerings are described, packaged, and brought to market
      • Support the launch, evolution, and refinement of services with cohesive positioning and go-to-market planning
    • Material Development and Oversight
      • Develop and consistently update marketing-ready language and materials that BD and Account Growth teams can use confidently and consistently including slide decks, proposal templates, one-pagers and case studies.
      • Apply an analytical lens to how PIE shows up in the market with a focus on consistent storytelling that reflects how PIE clients buy PIE services.
    
    

Digital Content, Inbound & Channel Strategy

Own PIE’s content, inbound, and omnichannel strategy in service of firm growth priorities.

• • • Marketing Content: Lead the development of marketing content and a content calendar that directly enables growth. This role will have direct oversight over all marketing content from both a graphic design and copy perspective and work alongside a team of writers, content producers, and designers to generate and continuously update the following:  
      • Thought leadership
      • Microsites (for PIE and clients)
      • Voice of the client pieces
      • Service-line specific content
      • Newsletter and website/blog postings
      • Social media presence and strategy (LinkedIn)
      • Website: Own and manage the PIE website(s), including messaging, structure, and ongoing optimization
    • Podcast Management – The PIE-cast:
      • Manage delivery, execution, and success of the PIE-cast as a tool to support PIE’s marketing strategy and goals, ensuring consistent publication, a strong suite of guests, and growth YOY of listenership and engagement.
    • Content Review and Copy-Editing:
      • Personally review, edit, and refine external-facing copy to ensure clarity, consistency, and a strong, differentiated point of view.
      • Ensure consistent visual experience for those who engage with PIE content.
    • Website Refresh
      • Support and execute PIE’s brand and website refresh, including managing any external vendors
    • Channel Strategy: Oversee PIE’s channel strategy across owned, earned, and shared platforms, including:
      • LinkedIn and social presence and engagement
      • Searchability, discoverability, and emerging AEO/GEO considerations
      • Distribution and amplification of thought leadership and client stories
    
    

Marketing Leadership & Operations

Lead the marketing function with clarity, discipline, and high standards.

• • • Prioritization and Roadmap
      • Manage marketing priorities and resource allocation
    • Team Leadership: Lead and develop internal and external marketing resources, including:
      • Social Media Coordinator
      • Graphic Design & Marketing Coordinator
      • External partners and agencies
    • Marketing Operations
      • Serve as the final gatekeeper for messaging, positioning, and external-facing quality
      • Establish clear workflows, operating rhythms, and prioritization to keep marketing focused on growth impact
      • Balance strategic leadership with hands-on contribution, particularly in writing, positioning, editing, and content development

We all wear many hats at PIE – complete other duties and responsibilities as assigned.

INITIAL FOCUS & EARLY PRIORITIES

• Build strong working relationships with Business Development, Account Growth, Service Line leaders, and Client Experience
• Develop a deep understanding of PIE’s services, clients, pipeline, and growth goals
• Clarify and standardize core messaging and value propositions across marketing and BD materials
• Establish clear content, channel, and ABM strategies aligned to growth priorities
• Audit and elevate existing marketing and service-line materials
  
• Define marketing metrics, workflows, and operating cadence

WHAT SUCCESS LOOKS LIKE

• YOY increase in marketing qualified leads and new business influenced or generated by marketing activities.
• Strong alignment between Marketing, Business Development, Account Growth, and Client Experience, with account and sales teams feeling well supported/enabled by marketing
• Clearer market understanding of PIE’s value and services
• Consistent, high-quality marketing and BD materials that support growth conversations
• A cohesive, differentiated brand and client experience
• Marketing viewed internally as a strategic driver of growth, not a support function
  

QUALIFICATIONS:

• We are looking for motivated individuals who embrace responsibility, have a keen eye for detail, can manage multiple projects simultaneously, perform well under pressure, and can effectively lead and motivate a team of individuals. 
• 5–10+ years of marketing experience, ideally in professional services or complex B2B environments
• Proven experience partnering closely with Business Development or sales teams
• Strong background in service marketing, positioning, and go-to-market strategy
• Exceptional writing and editing skills, with the ability to independently develop executive-ready content
• Current fluency in AI, digital marketing, social metrics, discoverability, and emerging AEO/GEO considerations
• High judgment, strong taste, and comfort operating with limited budgets and high expectations
• Comfortable influencing senior stakeholders and driving consistency across leaders.
• This role is central to PIE’s next chapter and will play a critical part in how the firm grows, evolves its brand, and deepens its impact with clients.
• A bachelor’s degree is preferred for this position. Strong project and client management experience and proficiency in Microsoft Office (Excel, Word, Outlook) and Salesforce are preferred. PIE operates on Microsoft 365 platforms. If you meet at least 75% of the qualifications, we strongly encourage you to apply, let’s talk!

SALARY RANGE: Competitive DOQ

HOURS: Full-time. General Hours of Operation: 7:00 AM – 4:00 PM MT, Monday through Friday. Our work occasionally requires tasks outside of general office hours. PIE allows employees to adjust their schedules accordingly.

POSITION LOCATION: We are looking for candidates to work with us in Bozeman, Montana but are open to considering those who would operate in a hybrid capacity.

BENEFITS: Employer-sponsored Health/Dental/Vision/Long Term Disability/Life Insurance, Retirement Contribution, PTO, Paid Holidays (including a 2-week paid winter break), Professional Development Opportunities, Paid Parental Leave, Flexible Schedules, Bonus Potential, Travel Opportunities, Paid Volunteer Time, Charitable Donation Program, Wellness Benefit

PIE MISSION:

Connecting powerful minds – making the world smarter and smaller.

PIE VISION:

• Sought after as a trusted partner
• A lever that moves the world towards good across the globe, in our community, and in our own lives
• A human touch that rises above the noise of today
• An inclusive company full of people who are interesting, fun, smart, and inspiring

PIE VALUES:

• Living Full Lives
• Make Shit Happen
• Black Tie, White Glove
• Smile & Dial
• Hungry
• PIE Pack
• Land of Many Leaders

PIE LAND ACKNOWLEDGEMENT:

Profitable Ideas Exchange acknowledges the historical context of the land we occupy. We live, work, and recreate on the unceded, traditional, ancestral land of more than five indigenous tribes - a widely known meeting and gathering place for Native people. We recognize the violence this land and its peoples endured and continue to endure. We celebrate that this land is still held in reverence. We acknowledge that this statement is a small part of the larger, ongoing work of fostering a true reconciliation in disrupting of the legacies of colonialism across Montana and the United States. Find whose land you occupy here.