Marketing Generalist

Canada·Montréalfull-timemid

OtherMarketing Generalist

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Quick Summary

Overview

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.

Technical Tools

OtherMarketing Generalist

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.

We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!

The Marketing Generalist role exists to strengthen Planned's brand awareness in person and online, and to deepen the support we give account managers and users. You'll own how Planned shows up at both ends of the journey: getting us in front of buyers at major industry conferences, and driving adoption among end users getting started in Planned. It's a broad, high-ownership generalist role with events at its core (up to 75% depending on the season).

What You'll Do

Own events end-to-end, from planning and logistics to on-site execution and follow-up
Land Planned more speaking opportunities and get us onstage at every major conference (GBTA, BTN Innovate, and beyond)
Build and run new user onboarding that drives activation and adoption
Create company-specific client-facing collateral and user-level assets that make getting started in the platform a seamless experience
Run merch, rewards, and incentive campaigns for conferences, clients, user trainings, and adoption pushes
Post on LinkedIn about events and our in-person presence
Run general and content-specific ad campaigns
Develop event-level case studies, partnering with CS to turn the events we've supported into compelling (and where needed, anonymized) content

What We're Looking For

Proven experience owning brand, events, or field marketing at a high-growth technology company
A builder and a doer - equally comfortable running on-site logistics the day of an event and building an effective onboarding flow from scratch
Strong storytelling instincts - translates product and customer wins into collateral and content that lands with users
Excellent project management across many moving parts, vendors, and timelines at once
Strong customer and user intuition - quickly identifies what's unclear for users and creates the assets to fix it
Curious and high-agency - figures things out, doesn't wait to be told
Comfortable with ambiguity and fast iteration
AI tools are a natural part of how you work

What Makes You Stand Out

Experience marketing a B2B SaaS or AI-native product
An existing network in the events, meetings, or hospitality industry
Track record of high-visibility speaker opportunities and conference presence for a brand
Experience building onboarding or adoption programs that moved real usage metrics
Hands-on with content production - video, design tools, or AI-assisted creation