Business Analyst

About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance.   We represent an enviable portfolio of leading premium spirits, wines and beer brands.  We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team. We collaborate across all aspects of our business.

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Be Sustainable
We always do the right thing for our business, for each other and our community.

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Business Analyst Role
Join a dynamic, data-driven team as a Business Analyst specializing in spirits wine and beer sales analytics. This role combines advanced business intelligence skills with deep industry expertise to support some of the largest and most innovative beverage alcohol portfolios in Canada.

Drive the end-to-end reporting and analytics process for spirits, wine and beer portfolio. Harness advanced analytical methods and large datasets—especially from Provincial Liquor Boards— to deliver real-time insights that inform sales strategies, maximize growth opportunities, and optimize brand performance. Partner with cross-functional teams to translate data into actionable recommendations, ensuring all programs are executed against defined KPIs and business objectives.

Key Deliverables
➢ Lead the design and delivery of advanced analytics, dashboards, and reporting for the spirits, wine, and beer portfolio, utilizing provincial liquor board data to anticipate market trends and proactively address business needs.
➢ Work closely with provincial sales leadership and liquor board contacts to assess the success of retail and on-premises initiatives. Deliver clear, actionable recommendations to enhance execution and drive incremental sales in spirits, wine and beer.
➢ Collaborate with internal partners, including finance, commercial planning, net revenue management, and customer marketing, to deliver weekly, monthly, and ad hoc reporting as needed to further the needs of the business and promote continuous improvement.
➢ Support and collaborate with Sales and Marketing for their business review needs by gathering data and insights that will add value to their business needs and validate their assumptions or keys to success.
➢ Other duties as assigned.

Core Competencies
1. Business Data Analysis – Driver: Highly skilled in cleaning, structuring, and interpreting large and complex datasets—especially provincial liquor board data. Expertise in advanced statistical analysis, predictive modelling, and data visualization to unlock business intelligence and guide commercial decision-making for spirits and wine sales.
2. Business Intelligence – Driver: Bridge the gap between business needs and analytics solutions by translating complex questions into actionable insights, ensuring stakeholders at all levels understand and leverage advanced analytics to elevate spirits and wine sales.
3. Project & Product management - Lead: Able to understand, define, apply, and practice basic project management practices & ideologies in day-to-day work and able to manage the product lifecycle of PMA Analytics products & solutions.
4. Collaboration & Requirements Definition - Driver: Able to prepare for and conduct collaboration and requirements gathering sessions with stakeholders to discuss their needs/ questions, to be able to collate, structure, and organize business requirements. Also, able to identify and design solution options to meet business needs, and able to maintain ongoing connections/ touchpoints with stakeholders throughout the activities until the delivery of the final solution.
5. Business Strategy – Support: Able to conduct assessments and identify opportunities to create forward-looking strategies from high-level to tactical executions.
6. Business Analysis Planning, Monitoring & Process Management – Lead: Able to organize and coordinate efforts of PMA Analytics and stakeholders in line with agile project management practices, and according to defined objectives. Able to define, implement & maintain business processes for effective governance.

Knowledge and Skills
➢ Live and demonstrate the company values.
➢ Build and grow relationships with internal stakeholders, including marketing, sales, commercial planning, supply chain and finance.
➢ Analyze and synthesize market, sales, and operational metrics for spirits, wine and beer.  Extract key business drivers and deliver data-driven recommendations using large, complex datasets from Provincial Liquor Boards, translating findings into strategic business opportunities.
➢ Demonstrate and exhibit high levels of professionalism with internal and external partners.

Qualifications
➢ Degree in Business Management, Administration, or finance is preferred.
➢ 4 years of business experience in CPG / beverage alcohol / finance is preferred.
➢ Proven analytical skills, experience working with and manipulating data.
➢ Experience utilizing analytics and reporting tools / databases; taking raw data and creating business presentations.
➢ Proficient or expert level of experience in Tableau, Excel, and other MS Office products
➢ Excellent negotiation and influencing Skills.
➢ Takes initiative, self starter.
➢ Strong interpersonal skills
➢ Excellent communication skills: verbal, listening and written.
➢ Strong organizational and multi-tasking capabilities
➢ Seek out new ideas, exhibit initiative and be proactive.

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.   If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.