Billboard: Director, Branded Content
Quick Summary
Collaborate with sales and strategy teams on pre-sale creative development, including brainstorms, pitch ideation, talent recommendations,
At least 8-10 years of experience producing branded video and social content within a major media publisher, entertainment brand, music company, agency, studio, network,
Responsibilities
~2 min read- →Collaborate with sales and strategy teams on pre-sale creative development, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts and budget planning for multi-platform programs valued at $10MM+.
- →Lead development and pre-production for sold programs, including creative treatments, social concepting, talent integration, event activations and production planning
- →Oversee end-to-end creative execution across branded video, social and live event content, including on-set production, post-production workflows, and experiential support
- →Provide overarching creative direction across branded content work to ensure a cohesive, premium brand vision
- →Develop innovative, social-first creative strategies designed to maximize audience engagement, cultural relevance and platform performance
- →Lead talent partnerships and bookings, including negotiations, logistics, and fulfillment of partnership deliverables and entitlements
- →Review and refine treatments, scripts, copy, video cuts, and presentation materials with a strong editorial eye for clarity, tone, and polish
- →Excellent live presentation skills, and the ability to get partners excited and aligned with your creative vision
- →Video editing and post-production capabilities across short-form, branded, and event recap content - cutdowns, string-outs, selects, and rough-to-final edit management
- →QC and final delivery of video assets for client, social, editorial, and event use
- →Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, and Events teams to deliver best-in-class storytelling and client solutions
- →Build and maintain strong relationships with freelance and external creative partners including writers, directors, editors, photographers, producers, stylists, and content creators
- →Collaborate with Project Management, Account Management, and Sales teams on campaign reporting, wrap materials, recaps, and final program deliver
- →Oversee digital publishing workflows across platforms including WordPress, JW Player, Brightcove, and social channels.
Requirements
~1 min read- At least 8-10 years of experience producing branded video and social content within a major media publisher, entertainment brand, music company, agency, studio, network, or related industry
- Deep understanding of music, pop culture and visual storytelling
- A strong portfolio showcasing video, digital and experiential creative with cultural impact
- Established network of creative freelancers and production partners, including writers, editors, directors, photographers, producers and creators
- Exceptional leadership skills, with a track record of mentoring creative talent
- Ability to balance big-picture vision with hands-on execution
- Strong project management, organizational, communication and problem solving skills
- Experience managing talent-facing productions and high-profile partnerships
- Proficiency in video editing and design tools (Premier, CapCut, Adobe) and demonstrated skills across video, motion and 3D
- Proficiency with content management and publishing platforms including WordPress, JW Player, and Brightcove
- Familiarity with Keynote, JIRA, Salesforce, and production management workflows is a plus
- Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
- Spanish language proficiency is a plus
A good faith estimate of the salary range is $105k - $120k + bonus upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we have launched a new Flexible Vacation Policy.
At PMC, we believe working in a highly collaborative, office-first environment that fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.
Billboard is the world's most influential music publication, providing breaking news, charts, reviews, and insights that define the music industry. For over 130 years, Billboard has been the definitive source for music industry professionals, artists, and fans worldwide. As part of Penske Media Corporation's portfolio, Billboard combines its rich editorial heritage with cutting-edge digital innovation, reaching millions of readers across multiple platforms. Billboard's iconic charts, including the Billboard Hot 100, remain the global standard for measuring commercial music success, while its editorial content shapes conversations about music culture, business, and artistry.
About Penske Media Corporation (PMC)
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.
Our Companies & Brands
- Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
- Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
- Data & Analytics: Luminate, the premier music and entertainment data and analytics company.
Global Footprint
PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.
Want to learn more? Visit www.PMC.com to explore our complete portfolio.
Location & Eligibility
Listing Details
- Posted
- July 27, 2026
- First seen
- July 27, 2026
- Last seen
- July 27, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 67%
- Scored at
- July 27, 2026
Signal breakdown

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